Infantino
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Infantino, the globally recognised multi-awarding winning brand committed to 24/7 happy parenting, has a thorough range of innovative products across multiple nursery categories.

All the products are expertly designed and manufactured with purpose, functionality, aesthetics and exceptional value for money in mind. Commenting on the brand, Nivi Bhide Infantino’s Director of Marketing Europe explains, ‘We design smartly, we have fun, and we’re overjoyed when an idea evolves full circle; into a product loved and used daily by parents, everywhere.’

Baby Brands Direct is delighted to make the brand easily accessible to its specialist independent baby and nursery store partners. The brand in particular brings an extensive range of smart, multi-purpose baby carriers in a range of styles that are bursting with features and phenomenal value for money. This is backed with strong PR including placement of their In Season carrier in over 25 Sling libraries in the UK. 

Infantino is about smartly designed products for happy parenting™. Their products fall into a range of categories including: Carriers, Sleep, Nursing, Bath, Feeding, Gear and Toys. 

The brand's message is that, 'We love babies, we adore kids, we admire their parents and we work hard to create a lot of really cool stuff to keep them happy and help them grow together.'

Their philosophy states:
  • Parents Rule - They’re pretty much the hardest working people on the planet, but they also get to enjoy the biggest rewards. All the madness, stress and late nights are forgotten with every little smile. We hope our products can help you find a few more, well-deserved, drool-covered grins.
  • Boring Free - We’re big fans of play. And that’s what inspires our toys. We spend a lot of time trying to make them more fun, more engaging and a lot less boring. No one trick ponies. We want to keep them curious and full of smiles.
  • From Our Family to Yours - At Infantino, we have mums, dads, aunts, uncles, friends and a few grandparents too. All with different parenting insights and all united by a common belief that we can make incredible products (and moments) for you and your little ones. We’re designers, artists, dreamers, thinkers and all around tinkerers with you on our mind.
  • No Worries - We’ve always put safety first and use harm-free materials in all of our products. We’ve been innovating and inventing for decades, always putting the health and happiness of our little customers above all. Because you’ve got other things to worry about, like what happens when a pacifier gets flushed down the toilet.
  • Our Heart - We design smartly, we have fun, and we’re overjoyed when an idea evolves full circle; into a product loved & used daily by parents, like you, everywhere.

Infantino