Keel Toys
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This brand reached celebrity status in June 2015, when it’s iconic ‘nursery bear with pillow’ had a novelty appearance on one of the UK’s favourite TV series, ‘Coronation Street’; watched by 6mn viewers. Keel Toys prides itself on its ever evolving, beautifully designed and manufactured, competitively priced products to create a market leading range of soft toys. A spokesperson for Keel Toys says, “We combine innovative design with cutting edge fabrics, technologies and finishing techniques.”

Founded in 1947, Keel Toys is well established in the design and manufacture of plush toys and works with many blue chip companies. A third generation family business it is actively run by 4 brothers with a distribution centre of over 100,000 square feet. Baby Brands Direct specialises in the distribution of their teddy bears to baby and nursery stores globally and wholesale a range including traditional bears, animals, comforters, rag dolls and the bella rose collection. The latter has been received with phenomenal sales and is based on a pink and grey colour palette of a traditional English country theme.