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Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. Under MAM’s umbrella he grouped together scientists, doctors and designers from the Vienna University of Applied Arts to create functional and attractive infant feeding products.

The brand actively supports retail pull through demand, with sampling to 1 in 2 pregnant Mums as well as to HCPs. They conduct 12 UK Baby Shows p.a., drive awareness through activities with Emma Diary to Mumsnet and have won circa 60 awards in just the last 5 years. Baby Brands Direct is a proud distributor to the independent sector since 2009.

In 2022, MAM became the largest market share holder by units and value in each category of Baby Bottles, Teats and Soothers, in Great Britain (GfK data). In 2023, the brand launched its first carbon neutral soother, Original Pure, that is made of Bio Renewable material, leading the way in innovation and sustainability.

Notable products within the range include its unique anti-colic, self-sterilising bottles that have a patented vented base proven to reduce symptoms of colic and regurgitation. They also feature a unique self-sterilising option, by dismantling and re-assembling the bottle in a different order and water added, they can be placed in the microwave directly and sterilised. In addition, market research between 2009-2017 including 1,508 babies showed MAM's bottle teats to have an acceptance rate of 94%.

MAM's soothers feature a SkinSoft™ silicone teat that feels and fits perfectly in baby's mouth and easily accepted by 94%* of babies - market research carried out between 2010-2022, tested with 1,541 babies. All MAM soothers are packed in a convenient steriliser box within which they can be sterilised in 3 minutes in the microwave with the addition of just water. A study has shown this can reduce CO2 omissions by 77% as compared with other methods of sterilising. 

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
MAM's £250 Giveaway!MAM's £250 Giveaway!
MAM Win a Bundle!MAM Win a Bundle!
Marvellous MAM's Market Growth Competition!Marvellous MAM's Market Growth Competition!
MAM Starter Pack!MAM Starter Pack!
MAM - 10% OFF!MAM - 10% OFF!


MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.

MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”