Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. He created the vehicle MAM, and grouped together scientists, doctors and designers from the Vienna University of Applied Arts. Today, the baby feeding brand is sold in over 60 countries across 5 continents and estimates 50 million MAM products are favoured for purchase by consumers each year.
The highly successful brand is appropriate for use from birth to 3yrs and offers a product range of approximately 70 items. Its team of approximately 550 staff boast brand accolades of over 48 awards and holds 61 technology patents and 273 design patents. The combination of all these factors result in feeding equipment that is proven to be best for a healthy and happy baby whilst being aesthetically gorgeous and on trend. As a leading UK distributor, the retailer brand selection would be incomplete at Baby Brands Direct without MAM.
Notable products within the range include it’s unique anti-colic, self-sterilising bottles that have a patented vented base proven to reduce symptoms of colic and regurgitation. They also feature a unique self-sterilising option, by dismantling and re-assembling the bottle in a different order and water added, they can be placed in the microwave directly and sterilised. In addition, the brand’s bottle teats were also rewarded by statistics that confirmed it had an acceptance rate of 94%.
Retailer attention is also drawn to the MAM Perfect Soothers that received a 95% agreement in a survey of 220 leading dental experts, that the soother reduced the risk of malocclusions (misaligned teeth). The development of this followed extensive research into existing soothers, with the conclusion that materials used in the manufacture and the shape of pacifiers could exert excessive pressure on teeth and jaws leading to potential future complications. MAM is the market leader in Soothers in a variety of countries including: USA, Sweden and France.
According to Nielsen Sep 2014 data, MAM accounts for 6.7% of the baby products Feeding market share. It also recorded a positive 5.9% brand growth and a contribution to average value price increase per unit of 3.7% in this market. In particular, specifically within the bottle feeding category, the brand has reported market share growth of 13.1%! This could be partially due to the unique and innovative self-sterilising design of their bottles and also their reported 94% bottle teat acceptance rate.
This month, we are giving away two MAM Breastfeeding starter packs worth £75 to two lucky winners! Simply answer all questions correctly in our quiz, and you’ll be in the running to win a fantastic starter pack! Competition ends 31st January 2015.
The set contains 1 x Breast Pump, 3 x Anti-Colic 160ml, 3 x Sealing Discs, 3 x Storage Solution, 1 x Teat Tongs, 2 x Nipple shields (in case), 10 x Breast Pads, 1 x Anti Colic Bottle top (lid, slow flow teat and collar)
A pump for mums with high expectations. This is why together with our MAM Med Experts we have developed the Manual Breast Pump – to support a natural, independent modern lifestyle. Mothers who breastfeed do so for more than just practical reasons. Breastfeeding is also perfect for bonding with baby. It is a special ‘mum’ experience: intimate trust, the first mother-baby dialog and much more. The modern “Breast Feeding Experience” Even though breastfeeding simplifies many things, during baby’s first few months being a mum means being available. Babies often feed in short intervals. This can be demanding at times. However, with modern Breast feeding management mums can gain a little freedom by enjoying combined breast and bottle feeding. Either way, baby is getting the best available nutrition. A supply of breast milk can easily be expressed with the breast pump and stored. When it is time for some relaxation or a break from the everyday baby routine, fathers, babysitters and grandparents can take over and enjoy some extra bonding with baby themselves.
For more useful information on breastfeeding and expressing see our breastfeeding guide on mambaby.com
WIN your store 10% off any and all MAM products! Just answer the questions correctly and you will be e-mailed a voucher code to be used online until the 4th October!
MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.
MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”
