Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. Under MAM’s umbrella he grouped together scientists, doctors and designers from the Vienna University of Applied Arts to create functional and attractive infant feeding products.The brand actively supports retail pull through demand, with sampling to 1 in 2 pregnant Mums as well as to HCPs. They conduct 12 UK Baby Shows p.a., drive awareness through activities with Emma Diary to Mumsnet and have won circa 60 awards in just the last 5 years. Baby Brands Direct is a proud distributor to the independent sector since 2009.
In 2022, MAM became the largest market share holder by units and value in each category of Baby Bottles, Teats and Soothers, in Great Britain (GfK data). In 2023, the brand launched its first carbon neutral soother, Original Pure, that is made of Bio Renewable material, leading the way in innovation and sustainability.
Notable products within the range include its unique anti-colic, self-sterilising bottles that have a patented vented base proven to reduce symptoms of colic and regurgitation. They also feature a unique self-sterilising option, by dismantling and re-assembling the bottle in a different order and water added, they can be placed in the microwave directly and sterilised. In addition, market research between 2009-2017 including 1,508 babies showed MAM's bottle teats to have an acceptance rate of 94%.MAM's soothers feature a SkinSoft™ silicone teat that feels and fits perfectly in baby's mouth and easily accepted by 94%* of babies - market research carried out between 2010-2022, tested with 1,541 babies. All MAM soothers are packed in a convenient steriliser box within which they can be sterilised in 3 minutes in the microwave with the addition of just water. A study has shown this can reduce CO2 omissions by 77% as compared with other methods of sterilising.
Win your store £50 worth of MAM vouchers to spend on any MAM products! There are 5 to giveaway! Just enter our online competition and get the answers right to be in with a chance. The answers can be found in our blog!
According to Nielsen Sep 2014 data, MAM accounts for 6.7% of the baby products Feeding market share. It also recorded a positive 5.9% brand growth and a contribution to average value price increase per unit of 3.7% in this market. In particular, specifically within the bottle feeding category, the brand has reported market share growth of 13.1%! This could be partially due to the unique and innovative self-sterilising design of their bottles and also their reported 94% bottle teat acceptance rate.
This month, we are giving away two MAM Breastfeeding starter packs worth £75 to two lucky winners! Simply answer all questions correctly in our quiz, and you’ll be in the running to win a fantastic starter pack! Competition ends 31st January 2015.
The set contains 1 x Breast Pump, 3 x Anti-Colic 160ml, 3 x Sealing Discs, 3 x Storage Solution, 1 x Teat Tongs, 2 x Nipple shields (in case), 10 x Breast Pads, 1 x Anti Colic Bottle top (lid, slow flow teat and collar)
A pump for mums with high expectations. This is why together with our MAM Med Experts we have developed the Manual Breast Pump – to support a natural, independent modern lifestyle. Mothers who breastfeed do so for more than just practical reasons. Breastfeeding is also perfect for bonding with baby. It is a special ‘mum’ experience: intimate trust, the first mother-baby dialog and much more. The modern “Breast Feeding Experience” Even though breastfeeding simplifies many things, during baby’s first few months being a mum means being available. Babies often feed in short intervals. This can be demanding at times. However, with modern Breast feeding management mums can gain a little freedom by enjoying combined breast and bottle feeding. Either way, baby is getting the best available nutrition. A supply of breast milk can easily be expressed with the breast pump and stored. When it is time for some relaxation or a break from the everyday baby routine, fathers, babysitters and grandparents can take over and enjoy some extra bonding with baby themselves.
For more useful information on breastfeeding and expressing see our breastfeeding guide on mambaby.com
WIN your store 10% off any and all MAM products! Just answer the questions correctly and you will be e-mailed a voucher code to be used online until the 4th October!
MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.
MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”
