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Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions.

The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys. The Company also renewed strong relations with the Walt Disney Company as well as acquiring the Nickelodeon Licensing Agreement. Brands available from Mattel’s nominated UK nursery wholesaler, Baby Brands Direct include: Fisher-Price, Mega Bloks, Barbie, Thomas and Friends, and toys in Disney licences including Frozen and Cinderella.

The Mattel family of companies is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, Thomas & Friends and Fisher-Price brands including Little People, MEGA Brands including MEGA BLOKS, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations.

Test Your Knowledge
BrandCompetition NameDescriptionAttempt
Thomas & Friends Launch Giveaway!Thomas & Friends Launch Giveaway!
Shimmer and Shine!Shimmer and Shine!
Barbie's #DadsWhoPlayBarbie £300 PrizeBarbie's #DadsWhoPlayBarbie £300 Prize
Win a GREAT Mega Bloks Toy!Win a GREAT Mega Bloks Toy!
Fisher-Price FREE Stock Quiz!Fisher-Price FREE Stock Quiz!
Win a Fisher-Price Rainforest Infant to Toddler Rocker!Win a Fisher-Price Rainforest Infant to Toddler Rocker!
Mattel Giveaway - £10 for Each Retailer!Mattel Giveaway - £10 for Each Retailer!


Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”