Medela was founded in 1961 by Olle Larsson and is today a trusted global authority and pioneering leader in breastfeeding products and medical vacuum technology. The brand is proud to attribute its DNA to research, prioritising investment in fundamental studies together with global key opinion leaders, leading scientists, medical professionals and universities. Its products are developed with this knowledge and brought to market with the backing of the latest lactation research and white papers.
Within the UK, Medela is the No.1 breast feeding brand by value (supported by GFK data) with a 34% market share in retail and representing a 78% market share within UK hospitals. Its reputation, practical and tailored products alongside effective packaging offer a strong asset to independent retailers.
The Medela product range is now exclusively accessible to the independent baby and nursery trade sector at Baby Brands Direct. The product range falls into 5 key categories: intimate apparel (maternity and nursing bras), breastfeeding support (nipple cream and shields), pumping (breast pumps), breast milk management (storing, cleaning and sterilising) and feeding (bottles and teats).