Milton was founded in 1916 and has been a leading name in sterilisation and hygiene for baby since with continued used by millions of people in homes and hospitals throughout the UK and beyond. Originally established as a disinfectant and treatment for burns during the First World War, it pioneered a solution to effective sterilisation of baby bottles at the request of the Ministry of Health, following the death of 4,500 babies during the 1940s outbreak of gastroenteritis.
The 15 minute, Milton Method of cold water sterilisation then replaced the common approach to sterilisation of boiling bottles. Both hospitals and clinical research and data support Milton’s method as a superior approach to sterilisation. Easy, convenient and highly effective and reliable, the modern product range includes the iconic Milton Mini Portable Soother steriliser of which unit sales have exceed 300,000 since its launch in 2013. Baby Brands Direct is the sole UK distributor to independent retailers of this heritage and increasingly trendy brand.
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Milton was named in honour of the poet, John Milton (1608-1674), as its products were first manufactured in the house in which he wrote “Paradise Lost”; an epic poem that is considered to be one of the greatest English literary works. The Company’s heritage also includes formerly owners Procter and Gamble Ltd, giants in cleaning agents and personal care products, with annual revenues in the region of 80 billion. Under their ownership, the dissolvable Milton Sterilising tablets were developed and launched; as used today.
Commercial Manager Tess Clarke said, “When as a business we decided to work with a wholesaler, to support and develop our direct distribution to independent retailers, our first choice was Baby Brands Direct. Their commitment and keenness to work with Milton, as well as their range of distribution channels and professional attitude, has given us the confidence that they will help to increase the awareness of Milton amongst independent retailers and showcase our range of new and innovative products”.