Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products.
The Company’s growth and success are reflected in GFK data (June 2022), showing its Miracle cups and Tip and Sip cups as the top 3 cups in the market by value. Similarly, in tableware, its suction bowls, suction plates and apple plates fall within the top 4 positions and within flatware its cutlery dominate the top 8 rankings.
Munchkin's mission is to be the most loved baby lifestyle brand in the world and knowing ‘it’s the little things’ in a parent’s life that often make the biggest difference, they invest heavily in innovation (over 180 patents), converting the mundane into clever solutions, while respecting and supporting the world around it, from using recycled packaging to making donations for Wildlife protection. Baby Brands Direct is the exclusive UK wholesaler of Munchkin, supplying independent retailers in the UK with the full breadth of their range.
