My Garden Baby

Nurturing is a key theme within the dolls category and the My Garden Baby range by Mattel provides ample opportunity for little ones to engage in this classic play whilst also being subtly introduced to nature and the environment.

The collection includes babies with fantasy features borrowed from nature such as butterfly wings, cat tails and bunny ears. These are aimed at encouraging little ones to cultivate an appreciation for the world around them. The butterfly wings also double as a night blanket, bunny ears as a swaddle, and the packaging the dolls come in becomes a crib - the latter especially great for the environment and value for money.

Mattel are investing in the launch with TV advertising, YouTube 3D animated videos targeting kids and using paid and organic social media influencers. The range will continue with a unique and timeless theme, with new launches each season, delivering on diversity with the range and harnessing nurturing play patterns through its features such as colour changes, drink to wet feature, reusable nappy, removable clothes, wings and more.