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At Nuby we know being a family is the most awesome and exhausting thing you’ll ever do. We’re right with you, because at Nuby, we’re a family too, challenging ourselves every day to make family life easier, to swap niggle for giggles, so that you can win this crazy fun family thing!

Nuby specialise in high quality, innovative products that cover everything from weaning and feeding, to soothing, play time, bath time and more. So whether you are starting out on your journey to parenthood and looking to fill your home with all the nursery and baby essentials, or you are looking to keep your woeful toddler fed and watered with the least mess at weaning time, Nuby have you covered.

Founded in 1970 in the USA, our family-run business sells in over 155 countries worldwide and our products are loved by millions of families everywhere.  In 2009, Nuby UK was set up and we’ve continued to grow and grow into a leading UK baby brand, now employing over 50 employees. We never stop innovating, so while you’re bringing up humans, we’re bringing up ideas. And, like you, putting our absolute all into it to develop the next generation of most loved baby products.

Nûby has invested heavily into research and design of baby products since its inception in the 1970’s by parent company Luv n’ Care. Their philosophy is to make life as easy as possible for parents, through high quality products, safely manufactured and innovation inspired by nature. 

Supply of the Nûby weaning and toddler feeding products is available from distributor Baby Brands Direct; offering retailers’ a choice of original designs and inventive features from ‘the fastest growing baby brand worldwide’. Serving new-borns to toddlers, Nûby say, “We strive towards making the lives of parents and children easy, simple and fun”.


The Nuby feeding brand has a heritage of over 50years in the innovative development of baby and toddler products with a keen focus on simplifying everyday tasks. It is a rapidly expanding Company that takes pride in social responsibility donating to the Deaf Children’s Literacy Project and actively raising awareness on Down Syndrome. The Company also engages in the modern form of advocacy of their brand by collaborating with over 160 parent bloggers who are able to share detailed information about their real life use of the baby products. Wholesaler Baby Brands Direct supplies the award winning Nuby range to UK independent trade including pharmacies and baby and nursery store specialists.