NUK’s brand ethos is their strap line, “Understanding Life”, where product solutions are developed in response to scientific findings and comments by parents. Founded in 1956 by two leading German dental health experts, Dr.Wilhelm Balters and Dr. Adolf Müller, who together developed the first asymmetrically shaped teat accurately modelled on the form of a mother’s breast, having evidenced that bottle fed babies, were more prone to misaligned teeth than breastfed babies. Today the brand is the best-selling baby brand in Germany and sold in 116 countries worldwide.
UK distributor Baby Brands Direct is a leading supplier to independent retailers of this award winning feeding range that is the only brand to have all their teats and soothers approved by the British Dental Health Foundation and prove that they make it easier for mother and child to alternate between breast and bottle feeding through a clinical trial. They also offer strong healthcare credentials with 3 million NUK Teats being supplied to the NHS each year and 93% of paediatricians and 87% of midwives recommend the brand (GFK research).
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NUK says, “Every year and every generation has left its mark on NUK’s knowledge, helping us to develop products that consistently make a difference”. The demands of the twentieth century for natural products that are suitable for babies are constantly changing – with every generation having different needs. In 2011 NUK launched the First Choice+ bottles and teats, designed for relaxed feeding that closely mimics natural breastfeeding. The range incorporated contributions from medical professionals, midwives and most importantly, Mothers.
Another trusted benefit of NUK is that its production for all its bottles, teats and soothers is located in its own factory in Germany and subject to the highest quality standards and requirements. From the origin of the raw materials through to the packaging, it follows the strictest level of control. Baby Brands Direct is a reputable UK wholesaler of the brand and offers a wide selection of its best-selling baby products.