• About
  • More Info
  • Resources
  • Videos
  • Quizzes

The Oball story began in 2001 when its concept was conceived by toy inventor David Silverglate and his wife, Suzanne. The idea of the patented material of the toy was to provide tactile, high performance fun. This is through having a toy ball full of finger holes making the object incredibly easy to catch, grasp and captivating to hold and in particular safe to throw. Shiny, smooth, flexible, durable and virtually indestructible the Oball makes for great early tactile development, inspiring creativity and play value.

Baby Brands Direct is the exclusive appointed distributor of the infant toy range to supply independent UK retailers. Owned by global toy giant KidsII, the range wholesaled has grown from a variety of balls, to now incorporating the dynamic material into toy products including cars, high chair spinners, peg toys and rattles. Most the products are suitable from birth, with others from 3months and strongly encourage baby’s grasping and reaching, leading to an enhanced understanding over its reflexes.

It is vital for the development of a healthy child to have the opportunity to experience tactile stimuli. The nature of physical properties of the Oball toys, invite children to manipulate them pulling, pinching, squishing, squeezing and kneading them which stimulate sensors within their muscles and joints; encouraging a child’s awareness of their body and development of their motor skills. As they grow, they start to verbalise what they feel and see and their vocabulary is developed by expressing how the tangible object feels to them such as squishy or soft, or what colours it displays.
This is what people are saying about the Oball products:

  • "The Oball is easy to grasp and lightweight so babies love it!"
  • "Excellent for promoting hand and eye coordination."
  • "We have purchased this ball for so many friends who have loved it that it has become a standard baby shower or first birthday gift!"
  • "Great fun, great design, great construction. A definite buy."
  • “These inventive toys are interactive, fun and engaging for the whole family!”
Test Your Knowledge
BrandCompetition NameDescriptionAttempt
Oball Competition for Free StockOball Competition for Free Stock


From its origins over 15 years ago to now being housed within the impressive portfolio of KidsII, the brand has experienced the benefits of an increase product range, manufacturing capacity and distribution network. The Oball products have been particularly successful and a sought after toy line in many day nurseries for their rich tactile sensory development properties. Fulling the critical need of toys to provide an intriguing physical form and texture, it invites them to touch, manipulate and experience them and in doing so discover their own self-awareness. A spokesperson from KidsII comments, “With a legacy of award-winning toy designs starting with the original, easy-to-grip classic, Oball now offers a full range of unique baby and toddler toys putting a dynamic spin on playtime.” 

Wholesaler Baby Brands Direct, exclusively supplies Oball toys to independent retailers in the pharmaceutical, nursery and gift industry as well as into the NHS and day care nurseries. The distinctive toys are unique and the only brand available that provides such dynamic play material to stimulate sensory awareness from birth. As baby becomes child the same range can help to regulate stress as the sensory play can be used to create rhythmical kinaesthetic movements such as twisting, stretching, squeezing helping to give feelings of calm. These are all important experiences for a child to develop their emotional well-being and ability to regulate their own feelings.