Peter Rabbit
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Peter Rabbit is a timeless and well-loved character created by English author and illustrator Beatrix Potter. Born in 1866, she enjoyed a country upbringing that brought her into close contact with nature and a multitude of pets including rabbits, mice and frogs. It was her pet rabbit, Peter that she named and created her first book after, called ‘The Tale of Peter Rabbit’, first being privately published in black and white in 1901, followed by an additional 23 books.

Trusted by generations for over 120 years, Peter Rabbit has grown into a multi-million dollar global licence, with over 250 million books sold worldwide, two no. 1 blockbuster family movies (2018 and 2021) and an Emmy award-winning TV series. The brand has strong following on multiple social media platforms, engages in influencer activity and awareness campaigns including annual book launches, partnership with National Children’s Gardening Week and exhibitions, trails, picnic events and tours. Retailers will surely benefit from stocking the high quality Peter Rabbit plush toys available wholesale exclusively at Baby Brands Direct.

Peter Rabbit Brand Health Report Conducted by DRG August 2020 found:

  • 98% awareness amongst UK families
  • 79% of parents trust the Peter Rabbit Brand
  • 70% of families like Peter Rabbit
  • 75% of girls and 63% of boys between 0-6yrs know Peter Rabbit
Test Your Knowledge
BrandCompetition NameDescriptionAttempt
Peter Rabbit CompetitionPeter Rabbit Competition

Peter Rabbit

The rabbits in Potter's stories are anthropomorphic and wear human clothes: Peter wears a jacket and shoes. Peter, his mother, Mrs. Josephine Rabbit, as well as his sisters, Flopsy, Mopsy, and Cotton-tail live in a rabbit hole that has a human kitchen, human furniture, as well as a shop where Mrs. Rabbit sells various items. Peter's relatives are Cousin Benjamin Bunny and Benjamin's father Mr. Benjamin Bunny. Many of these adorable and cheeky characters are available as soft plush toys and make for wonderful baby gifts and nursery room additions, for cuddles and play role.