Peter Rabbit is a timeless and well-loved character created by English author and illustrator Beatrix Potter. Born in 1866, she enjoyed a country upbringing that brought her into close contact with nature and a multitude of pets including rabbits, mice and frogs. It was her pet rabbit, Peter that she named and created her first book after, called ‘The Tale of Peter Rabbit’, first being privately published in black and white in 1901, followed by an additional 23 books.
Trusted by generations for over 120 years, Peter Rabbit has grown into a multi-million dollar global licence, with over 250 million books sold worldwide, two no. 1 blockbuster family movies (2018 and 2021) and an Emmy award-winning TV series. The brand has strong following on multiple social media platforms, engages in influencer activity and awareness campaigns including annual book launches, partnership with National Children’s Gardening Week and exhibitions, trails, picnic events and tours. Retailers will surely benefit from stocking the high quality Peter Rabbit plush toys available wholesale exclusively at Baby Brands Direct.