Philips Avent is dedicated to creating, designing and manufacturing the highest quality baby feeding accessories in the world. The Company provides mothers with clinically tested baby feeding products whether she decides to breast feed, bottle feed or combine the two. Over time, the feeding brand has become synonymous with innovation, quality, style and the UK - with 80% of its products, including all soothers, bottles and teats, being made in Glemsford, Suffolk at their factory which employs over 500 British people.
An industry acknowledged innovator, it made its ground breaking impact on the baby products industry in 1984 when it launched the first anti-colic bottle - it was short with a long neck (unlike the traditional taller and slimmer bottle). In 2006, global giant Philips, acquired the formally named company Avent; knowing it could add value by increasing both its production capacity and distribution network. Wholesaler Baby Brands Direct continues to provide specialist distribution into pharmacy, baby and nursery retailers of approximately 55 of its best-selling feeding lines and offers retailers regular monthly offers.