Worn by the likes of children from Gwen Stefani to Chris Evans, this British brand Rockabye Baby has made its mark. Inspired by music, it’s on trend and offers something commercially different for those consumers that want simple garments that look striking. Its strong use of colours (black and red) and 180 gram interlock jersey of luxury yarn died stripes (not printed) makes this brand visually memorable and identifiable for fun, fashion and attitude.
The ethically manufactured, high quality baby garments include bodysuits, sleepsuits, dresses, skirts, trousers, t shirts, that are co-ordinate as part of a collection and also work as stand-alone pieces. Creative Director, Emma Parkes-McQueen loves the idea of ‘dressing for dinner’ and hence her favourite item from the collection is the Tuxedo Bib; the only one on the market that features an actual tactile bow. Baby Brands Direct are the only baby products wholesaler to distribute this collection to independent retailers offering sizes from birth to 2years.
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The Rockabye Baby clothing collection is inspired by music hence the replica vinyl cover packaging. These covers are included in the price with every garment making this a fun and very special original gift. The branded covers can also help with in-store POS, window displays and brand visuals. Each garment has a poem on the tag and the washing labels have quirky instructions to add to the fun element of the brand. This makes for a perfect gift range and ideally suited to boutique and nursery stores who can purchase the range with no minimum order value or quantity from wholesaler Baby Brands Direct.
Commenting on their partnership with Baby Brands Direct, owner and designer Emma Parkes-McQueen said: “We are delighted to supply Baby Brands Direct as they venture into the apparel market. We are overjoyed that they share our sense of fun and fashion and we are looking forward to working together and growing this brands.”