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Sassy Baby Products create innovative toys with the purpose and aim to help developing toddler as they begin to explore the world around them. Working with child development experts has helped the brand create high quality products that develop all aspects of baby’s senses through sound, touch, sight, smell and taste.
The products are based upon stage of development, sensory development being the first stage from Birth to 6months, where baby’s vision is poor, and ability to differentiate between colours is developing and hence products often include black and white patterning. The stages continue through thinking and learning, moving and exploring, communications and talking, fostering curiosity and constructing, with the toys designed to align and appeal to the user at its stage of development.
With 35 years of experience, Sassy is a trusted toy manufacturer not least because of their use of non-toxic plastic without paint. Baby Brands Direct is delighted to have this brand within its portfolio for independent retailers to easily purchase.
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The birth of Sassy, Inc. took place in 1982 with the purchase of the Sassy Seat Company of Fort Lauderdale, FL. Sassy initially had headquarters in Northbrook, IL and a manufacturing facility in Grand Rapids, MI.
During the 1980’s, Sassy expanded through acquisitions that enhanced the image and sales of the company as a viable force in the juvenile products industry. The product line expanded to include an infant bouncer seat, feeding and nursing items.
In 1996, Sassy launched a line of unique toys created in partnership with developmental experts. Sassy’s unique approach focused on stimulating four specific developmental areas during baby’s first year of life. This approach, along with insightful designs, bright colors, and superior quality stood out in the infant toy category and the toys became a fast favorite with parents and babies.
In 2002, Sassy was purchased by Russ Berrie and Company, Inc. Helping people celebrate and commemorate life's milestones, Russ Berrie is a leading manufacturer in the juvenile products industry headquartered in Wayne, NJ.