Shimmer and Shine is a nickelodeon hit animated series that follows the magical adventures of two genie twin sisters Shimmer and Shine. Leah is their human friend who they grant 3 wishes to every day but whose wishes are not always successfully delivered and hence the show centres on problem solving and team work within the stunning land of Zahramay Falls. Each sister has its own distinctive personality traits and appearance; Shimmer has blue eyes and pink hair, is optimistic and encouraging, loves cleaning, glitter and collecting genie bottles. Sister Shine has purple eyes and blue hair, often hungry and loves animals through which she imparts lots of knowledge about the creatures in their surroundings.
Mattel has the licence to produce toys from the show and as a distributor of the manufacturer, Baby Brands Direct launched the range of Shimmer and Shine toys in 2017. The range is considered a must have for its retailers, being supported with regular day time shows on Nickelodeon and Milkshake, combined with T.V. advertising of the Mattel Shimmer and Shine Toys!