Shimmer and Shine
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Shimmer and Shine is a nickelodeon hit animated series that follows the magical adventures of two genie twin sisters Shimmer and Shine. Leah is their human friend who they grant 3 wishes to every day but whose wishes are not always successfully delivered and hence the show centres on problem solving and team work within the stunning land of Zahramay Falls. Each sister has its own distinctive personality traits and appearance; Shimmer has blue eyes and pink hair, is optimistic and encouraging, loves cleaning, glitter and collecting genie bottles. Sister Shine has purple eyes and blue hair, often hungry and loves animals through which she imparts lots of knowledge about the creatures in their surroundings.

Mattel has the licence to produce toys from the show and as a distributor of the manufacturer, Baby Brands Direct launched the range of Shimmer and Shine toys in 2017. The range is considered a must have for its retailers, being supported with regular day time shows on Nickelodeon and Milkshake, combined with T.V. advertising of the Mattel Shimmer and Shine Toys!

Baby Brands Direct has stock for retailers of both sisters Shimmer and Shine as 30cm dolls, available to purchase individually, that says phrases and sing songs from the show when hugged. Also available is the stunning Palace, which comes with both sisters and also their pets Nahal and Tala. The elaborately decorated play set comes with phrases and songs from the show as well as a magical surprise, when placing either sister within the holder and pressing the ‘jewel’ she will float up and down. During the year the genie boat, and playground hit Teenie Genie collectors toys and accessories as well as the flying carpet the latter of which is scheduled for heavy T.V advertising will be added to the range.
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Shimmer and Shine