The Gro Company
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The Gro Company is the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after an amazing 12- hour slumber, the Grobag was born!

The Company has grown its product range with equally innovative, solution led baby products with social responsibility as its heart whether it be through robust ethical sourcing practices or excellent customer service. Testament to its product range is the fact that the company is one of the most awarded nursery brands.

The Gro Company also partners with The Lullaby Trust and Friends of Buburi. The former is dedicated to the research and prevention of SIDS while the latter provides ante-natal care and treatment to families who otherwise would not be able to access the care.

Baby Brands Direct is a wholesaler to the independent sector of a selection of Gro baby and nursery products.

The Gro Company