Vital Baby are a family run, UK brand with over 50 years’ experience in the baby industry. With many of the team being parents themselves, they're committed to providing innovative, safe and sustainable solutions to your everyday - made by parents, for parents.
With a focus on quality, functionality and sustainability, Vital Baby offer a range of products designed to simplify parenting and promote a brighter, healthier future for the littlest customers and the planet.
Stocking almost 50 Vital Baby products, leading baby products wholesaler, distributor and supplier Baby Brands Direct now offers some of the brand’s most popular innovations across weaning, feeding and healthcare. Benefiting both retailers and consumers alike, it’s now easier than ever to shop Vital Baby’s bestsellers - including the advanced pro UV steriliser & dryer, the viral Aquaint® cleansing water, and the innovative EarthSmart® range, which enables products to biodegrade in landfill five years*, helping create a healthier, happier planet for little ones.
Dean Tollman, Director of Vital Innovations, commented:
“Updating Baby Brands Direct with our EarthSmart® collection and our new and improved bestsellers allows more customers to access the best products for their children. In a time where we’re all thinking more consciously about our choices, updating our range with Baby Brands Direct ensures that more families can discover products designed to make life easier, while supporting a better and more sustainable future.”
Retailers can now stock the multi-award-winning Vital Baby range from exclusive UK wholesaler, Baby Brands Direct, and benefit from a wide supply of modern, innovative, and trusted baby and toddler essentials.
*according to calculations based on independent testing to ASTM D5511 & ISO15985, which show degradation of over 90%. Excludes silicone components.
