Vital Baby
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Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. The brand listens to what parents want and builds this into their products, with the goal to make family time as effortless and enjoyable as possible. They do this by designing and developing innovative products that help parents tackle the everyday challenges they face.

Proud achievements include:

  • 68 awards won across the Vital Baby range since it’s re-brand in 2019
  • 45 years’ experience in the baby industry
  • Product ranges sold to customers worldwide

 Vital Baby's ambition is to be parent’s first port-of-call for trusted baby products - anytime, anywhere. 

Vital Baby

Stocking almost 50 Vital Baby products, wholesaler Baby Brands Direct now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the suction weaning bowl and plate which sticks to highchairs and table tops, the Nurture Health and Safety Kit, and the must-have educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”

Retailers can now stock the multi award winning Vital Baby range from exclusive U.K. wholesaler, Baby Brands Direct and benefit from the wide range of modern and innovative baby and toddler products available.