Maternity and Nursing Wear

  • About
  • Awards
  • Resources

Breastfeeding is a beautiful and natural experience that is a unique time when Mum can feel very close to baby. The right breast feeding underwear can help Mum to feel more relaxed through comfort and confidence which in turn contributes to an optimal feeding environment.

Available at Baby Brands Direct to trade accounts specialising in baby and nursery products is a range of maternity and breast feeding under garments for women. In particular the award winning and celebrity celebrated breastvest that was even included as part of the history of women's underwear in a V&A exhibition at the Royal Albert Museum, and uniquely provides coverage of Mum's tummy while feeding is available. We also have from the no. 1 UK feeding brand, Medela, a maternity wear range including nursing bras and pregnancy belts that look and feel great; fitting the body perfectly whilst offering gentle support.

The simple yet effective item of breastfeeding underwear is a must have for independent retailers to offer Mums and make them aware of. The item can help support breast feeding by subsiding self-conscious body image concerns, allows them to wear their favourite clothes rather than specific maternity wear and all at a very affordable price.

Sam Telfer, co-founder of breastvest comments on the supply chain, “Baby Brands Direct was our first choice of wholesaler to support our direct distribution to independent retailers so we were delighted when they shared our enthusiasm for the brand and our innovative product. We have every confidence that with their professional approach to business and strong commitment to customer service that they are the absolute right partner to help us take the Breastvest to the next level.”