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‘Bright Starts’, a perfect name for a brand that puts so much emphasis on fun; designed to spark smiles and laughter! Its founding heritage dates back to 1969 and forms part of one of the world’s fastest growing companies – KidsII; boasting a turnover in the region of $300mn and 14 offices worldwide. Bright Starts say, “Our family of products is born from our relentless dedication to bringing parents the highest quality, innovative and relevant products possible”.
The brand’s success derives from its intriguing, fun, and inventive products combined with its attention to quality manufacturing and delivery of product to market at an affordable price. Bright Starts baby bouncers are particularly popular with parents and frequently appear top of online search results. Their activity gyms and play mats offer practical functionality, mass market on trend, appealing designs; whilst their toys and teethers capture imagination and hearts. Baby Brands Direct exclusively distributes the internationally renowned brand to UK Independents and considers supply of the practical, value for money baby products a fundamental component of nursery stores.
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From a simple idea that started KidsII, to the full line of baby toys and gear that they boast today, they’ve been coming up with big ideas for little people for nearly 50 years. The Company is committed to upholding their tradition of pioneering thought in nursery products, always believing there’s a new way to make babies smile. Most importantly, they’ve put those ideas into motion and successfully into the hands of mums and dads who deserve the very best for their children.
The Bright Starts range of engaging and interactive baby products have been exclusively wholesaled in the UK since 2010 by Baby Brands Direct. David Vandermeersch National Account Manager at KidsII comments, ‘We are delighted at the increasingly successful relationship between the Companies and channelled efforts to ensure supply to the independent sector with our range of high quality, innovative and industry relevant baby products. Bright Starts products are infused with the perfect combination of clever and engaging features, designed to spark smiles and laughter in your growing baby. A bonus for parents: exceptional value and affordability.’
According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.
Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.