Activity Toys & Crafts
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Cinderella forms part of the Disney Princess franchise and she is quoted to be the chief princess in value, fame and supporting merchandise. Originally brought to Disney, by creator Walt Disney through his animated musical film in 1950, her legendary origins are based on the French Book by Charles Perrault in 1697, which includes the iconic story elements of the pumpkin, fairy-godmother and glass slippers.

The 2015 blockbuster, featuring Lily James as Cinderella, Cate Blanchett as Lady Tremaine, and Helena Bonham Carter as the Fairy Godmother, grossed over half a billion dollars, proving the continued appetite for the magical, fairy-tale romance of the Princess and how she continues to attract huge numbers of devoted fans of all ages. The iconic ‘Cinderella Castle’ in Disney World’s Magic Kingdom, guest TV appearances (e.g. Sesame Street) and theatre productions also contribute to the continued everlasting affection for her character. Her popularity has led to an array of toys, children’s bags and playsets being manufactured by brands including Mattel and Posh Paws International; supply of which is available from wholesaler Baby Brands Direct to approved retailers.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

The oldest citing of a ‘Cinderella’ fairy-tale story is thought to be that of Rhodopis, which was about a Greek slave girl who marries the king of Egypt. The origins of what we know as Cinderella, comes from an Italian folk tale in 1634, called "Cenerentola" which is an Italian name for (ash). It has to do with the fact that servants and scullions were usually soiled with ash, because of their cleaning work and also trying to warm themselves by sitting close to the fireplace.

Over time, the word "Cinderella" has come to be associated with one whose attributes were unrecognized, or one who unexpectedly achieves recognition or success after a period of obscurity and neglect. It is also thought to be about development and the transition to adulthood. Treasured by children and adults across the global, merchandise of the icon Princess is a welcome addition in every household, available to stock now from supplier Baby Brands Direct.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.