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Comfort Soothers
Comfort Soothers
About
Awards
Comfort Soothers
A third of adults still sleep with a comfort object from their childhood, according to the latest research. Whether it’s a special blanket, plush toy or pillow, it’s clear that these baby and toddler soothers from childhood prove to be a long-lasting and important part of their lives – even as grown-ups.
With advances in technology, there are now more products than ever to tailor to the specific whim of every child. Along with standard blankets and teddies, today’s children can be lulled to sleep by soft toys that feature soothing sounds, soft lights and gentle lullabies.
Retailers can be assured that comfort objects will always be good sellers, because parents are always striving to get children to sleep! In addition, as babies get older, they need different ways to help them get to sleep as sleep patterns and routines change.
Baby Brands Direct prides itself in the selection and distribution of only quality products that are safe and long lasting whilst ensuring that retailers have access to a wholesome selection of effective product types at a range of price points.
Summer Infant Slumber Buddies Classic Eddie the Elephant
Tommee Tippee Mini Travel Sleep Aid - Ollie the Owl
Tommee Tippee Mini Travel Sleep Aid - Pip the Panda
Tommee Tippee Light & Sound Sleep Aid Ollie
Tommee Tippee Light & Sound Sleep Aid Pip
Tommee Tippee Light & Sound Sleep Aid Beanie
Philips Avent Air Night Soother Boy 0-6m 2Pk
MAM Night Soother 0m+ 2Pk
MAM Night Soother 6m+ 2Pk
MAM Comfort Pink 0m+ 2Pk
MAM Comfort Blue 0m+ 2Pk
MAM Comfort Unisex 0m+ 2Pk
MAM Start Soother 0-2m 2Pk
MAM Start Pink 0-2m 2Pk
MAM Start Soother Neutral 0-2m 2Pk
MAM Original Night Soother Blue 0m+ 2Pk
MAM Original Night Soother Pink 0m+ 2Pk
MAM Perfect Night Soother 0m+ 2Pk
MAM Perfect Night Soother 6m+ 2Pk
MAM Perfect Night Soother 6m+ 2Pk
MAM Perfect Night Soother 12m+ 2Pk
MAM Original Soother Nature Matt Pink 0m+ 2Pk
MAM Original Soother Nature Matt Sky 0m+ 2Pk
MAM Original Soother Nature Matt Unisex 0m+ 2Pk
MAM Original Soother Nature Matt Pink 6m+ 2Pk
MAM Original Soother Nature Matt Sky 6m+ 2Pk
MAM Original Soother Nature Matt Unisex 6m+ 2Pk
MAM Original Soother Nature Matt Pink 12m+ 2Pk
MAM Original Soother Nature Matt Sky 12m+ 2Pk
MAM Original Soother Nature Matt Unisex 12m+ 2Pk
NUK Space Soother Blue 0-6m 2Pk
NUK Space Soother Pink 0-6m 2Pk
NUK Space Soother Blue 6-18m 2Pk
NUK Space Soother Pink 6-18m 2Pk
Tommee Tippee Ultra Light Silicone Soothers 0-6m 2Pk
Tommee Tippee Ultra Light Silicone Soothers 6-18m 2Pk
Comfort Soothers
Please select at least one Product
Soothers with Projection
Fisher-Price Butterfly 3 in 1 Projector Mobile
FP-MOB07
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Infantino 3 in 1 Mobile
INF-MOB01
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Infantino 3 in 1 Projector Musical Mobile Grey
INF-MOB03
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Infantino 3 in 1 Projector Musical Mobile Pink
INF-MOB04
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Kaloo My Projector Nightlight Bear
KLO-MOB01
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Leap Frog LeapStory
LPF-TOY25
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Summer Infant Slumber Buddies Classic Eddie the Elephant
SMR-MOB06
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Tomy Starlight Dreamshow Yellow
TMY-MOB01-YEL
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VTech Little Friendlies Starlight Sounds Polar Bear
VTC-MOB01
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Vtech 3-in-1 Starry Skies Sheep Soother
VTC-MOB02
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VTech Lullaby Sheep Cot Light
VTC-MOB03
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Audio & Light Soothers
Fisher-Price Breathing Koala
FP-MOB05
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Fisher-Price Bedtime Otter Soother
FP-MOB11
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Tommee Tippee Mini Travel Sleep Aid - Ollie the Owl
GRO-MOB03
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Tommee Tippee Mini Travel Sleep Aid - Pip the Panda
GRO-MOB04
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Tommee Tippee Light & Sound Sleep Aid Ollie
GRO-MOB05
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Tommee Tippee Light & Sound Sleep Aid Pip
GRO-MOB06
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Tommee Tippee Light & Sound Sleep Aid Beanie
GRO-MOB07
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Kaloo Glowing Soother My Rabbit
KLO-MOB02
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Leap Frog Lullaby Lights Lion
LPF-TOY30
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Munchkin Shhh... Portable Sound Machine
MKN-MOB02
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Summer Infant Heartbeat Soothers - Hedgehog
SMR-MOB01
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Vtech Musical Cuddle Bug
VTC-TOY57
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Oral Soothers
Philips Avent Ultra Air Soother Boy 0-6m 2Pk
AVT-FED50
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Philips Avent Ultra Air Soother Boy 6-18m 2Pk
AVT-FED51
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Philips Avent Ultra Air Soother Girl 0-6m 2Pk
AVT-FED52
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Philips Avent Ultra Air Soother Girl 6-18m 2Pk
AVT-FED53
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Philips Avent Ultra Air Soother Boy 18m+ 2Pk
AVT-FED54
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Philips Avent Ultra Air Soother Girl 18m+ 2Pk
AVT-FED55
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Philips Avent Air Night Soother Boy 0-6m 2Pk
AVT-FED56
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Philips Avent Air Night Soother Girl 0-6m 2Pk
AVT-FED57
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Philips Avent Air Night Soother Boy 6-18m 2Pk
AVT-FED58
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Philips Avent Air Night Soother Girl 6-18m 2Pk
AVT-FED59
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Tommee Tippee Closer to Nature Night Time Soother 0-6m 2Pk
CTN-FED02
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Tommee Tippee Closer to Nature Night Time Soother 6-18m 2Pk
CTN-FED03
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Tommee Tippee Closer to Nature Night Time Soother 18-36m 2Pk
CTN-FED04
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Tommee Tippee Closer to Nature Anytime Soother 0-6m 2Pk
CTN-FED32-01
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Tommee Tippee Closer to Nature Anytime Soother Pink 6-18m 2Pk
CTN-FED32-02
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Tommee Tippee Closer to Nature Anytime Soother Blue 6-18m 2Pk
CTN-FED32-03
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Tommee Tippee Closer to Nature Fun Air Soother 0-6m 2Pk
CTN-FED33-01
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Tommee Tippee Closer to Nature Fun Air Soother 6-18m 2Pk
CTN-FED33-02
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Tommee Tippee Closer to Nature Moda Soother 0-6m 2Pk
CTN-FED40-01
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Tommee Tippee Closer to Nature Moda Soother 6-18m 2Pk
CTN-FED40-02
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Tommee Tippee Closer to Nature Breast Like Soothers 0-6m 2Pk
CTN-FED58
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Tommee Tippee Closer to Nature Breast Like Soothers 6-18m 2Pk
CTN-FED59
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MAM Clear Soother 6m+ 2Pk
MAM-FED14-02
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MAM Nature Soother 0m+ 2Pk
MAM-FED15-01
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MAM Nature Soother 6m+ 2Pk
MAM-FED15-02
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MAM Night Soother 0m+ 2Pk
MAM-FED16-01
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MAM Night Soother 6m+ 2Pk
MAM-FED16-02
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MAM Comfort Pink 0m+ 2Pk
MAM-FED17-PNK
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MAM Comfort Blue 0m+ 2Pk
MAM-FED17-SKY
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MAM Comfort Unisex 0m+ 2Pk
MAM-FED17-UNI
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MAM Start Soother 0-2m 2Pk
MAM-FED18
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MAM Start Pink 0-2m 2Pk
MAM-FED18-PNK
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MAM Start Sky 0-2m 2Pk
MAM-FED18-SKY
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MAM Start Soother Neutral 0-2m 2Pk
MAM-FED18-UNI
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MAM Original Soother 0m+ 2Pk
MAM-FED19-01
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MAM Original Soother 6m+ 2Pk
MAM-FED19-02
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MAM Original Soother 12m+ 2Pk
MAM-FED19-03
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MAM Original Soother Nature Plain Matt Pink 0m+ 2Pk
MAM-FED20-PNK
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MAM Original Soother Nature Plain Matt Sky 0m+ 2Pk
MAM-FED20-SKY
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MAM Original Soother Nature Plain Matt Unisex 0m+ 2Pk
MAM-FED20-UNI
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MAM Original Night Soother Blue 0m+ 2Pk
MAM-FED40
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MAM Original Night Soother Pink 0m+ 2Pk
MAM-FED41
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MAM Original Night Soother Blue 6m+ 2Pk
MAM-FED42
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MAM Original Night Soother Pink 6m+ 2Pk
MAM-FED43
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MAM Original Night Soother Blue 12m+ 2Pk
MAM-FED44
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MAM Original Night Soother Pink 12m+ 2Pk
MAM-FED45
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MAM Original Soother Blue 12m+ 2Pk
MAM-FED50
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MAM Original Soother Pink 12m+ 2Pk
MAM-FED51
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MAM Air Soother Blue 6m+ 2Pk
MAM-FED52
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MAM Air Soother Pink 6m+ 2Pk
MAM-FED53
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MAM Night Latex Soother 0m+ 2Pk
MAM-FED64
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MAM Night Latex Soother 6m+ 2Pk
MAM-FED65
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MAM Night Latex Soother 12m+ 2Pk
MAM-FED66
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MAM Air Night Latex Soother Unisex 6m+ 2Pk
MAM-FED67
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MAM Air Night Latex Soother Blue 12m+ 2Pk
MAM-FED68
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MAM Air Night Latex Soother Pink 12m+ 2Pk
MAM-FED69
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MAM Crystal Soother Blue 0m+ 2Pk
MAM-FED70
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MAM Crystal Soother Pink 0m+ 2Pk
MAM-FED71
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MAM Air Soother 0m+ 2Pk
MAM-FED72
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MAM Air Soother 12m+ 2Pk
MAM-FED73
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MAM Air Soother Pink 12m+ 2Pk
MAM-FED73-PNK
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MAM Air Soother Blue 12m+ 2Pk
MAM-FED73-SKY
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MAM Perfect Soother 0-2m 2Pk
MAM-FED74
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MAM Perfect Soother 0m+ 2Pk
MAM-FED75
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MAM Perfect Soother Pink 0m+ 2Pk
MAM-FED75-PNK
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MAM Perfect Soother Sky 0m+ 2Pk
MAM-FED75-SKY
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MAM Perfect Soother 6m+ 2Pk
MAM-FED76
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MAM Perfect Soother Pink 6m+ 2Pk
MAM-FED76-PNK
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MAM Perfect Soother Sky 6m+ 2Pk
MAM-FED76-SKY
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MAM Perfect Soother 12m+ 2Pk
MAM-FED77
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MAM Perfect Soother Pink 12m+ 2Pk
MAM-FED77-PNK
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MAM Perfect Soother Sky 12m+ 2Pk
MAM-FED77-SKY
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MAM Perfect Night Soother 0m+ 2Pk
MAM-FED78
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MAM Perfect Night Soother 6m+ 2Pk
MAM-FED79
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MAM Perfect Night Soother 6m+ 2Pk
MAM-FED79-UNI
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MAM Perfect Night Soother 12m+ 2Pk
MAM-FED80
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MAM Original Soother Nature Matt Pink 0m+ 2Pk
MAM-FED81-PNK
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MAM Original Soother Nature Matt Sky 0m+ 2Pk
MAM-FED81-SKY
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MAM Original Soother Nature Matt Unisex 0m+ 2Pk
MAM-FED81-UNI
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MAM Original Soother Nature Matt Pink 6m+ 2Pk
MAM-FED82-PNK
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MAM Original Soother Nature Matt Sky 6m+ 2Pk
MAM-FED82-SKY
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MAM Original Soother Nature Matt Unisex 6m+ 2Pk
MAM-FED82-UNI
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MAM Original Soother Nature Matt Pink 12m+ 2Pk
MAM-FED83-PNK
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MAM Original Soother Nature Matt Sky 12m+ 2Pk
MAM-FED83-SKY
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MAM Original Soother Nature Matt Unisex 12m+ 2Pk
MAM-FED83-UNI
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Munchkin Silicone Pacifiers WildLove Koala 2pk
MKN-FED58
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Munchkin Silicone Pacifier + Texture Blue & Green 2Pk
MKN-FED59-SKY
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NUK Genius Silicone Soother Blue 0-6m 2Pk
NUK-FED25
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NUK Genius Silicone Soother Pink 0-6m 2Pk
NUK-FED26
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NUK Genius Silicone Soother Blue 6-18m 2Pk
NUK-FED27
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NUK Genius Silicone Soother Pink 6-18m 2Pk
NUK-FED28
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NUK Space Soother Blue 0-6m 2Pk
NUK-FED36
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NUK Space Soother Pink 0-6m 2Pk
NUK-FED37
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NUK Space Soother Blue 6-18m 2Pk
NUK-FED38
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NUK Space Soother Pink 6-18m 2Pk
NUK-FED39
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NUK Space Night Soother Blue 0-6m 2Pk
NUK-FED40
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NUK Space Night Soother Pink 0-6m 2Pk
NUK-FED41
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NUK Space Night Soother Blue 6-18m 2Pk
NUK-FED42
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NUK Space Night Soother Pink 6-18m 2Pk
NUK-FED43
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NUK Night and Day Soothers Pink 0-6m 2Pk
NUK-FED45
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NUK Night and Day Soothers Blue 6-18m 2Pk
NUK-FED46
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NUK Disney Winnie The Pooh Soother Boy 0-6m 2Pk
NUK-FED48
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NUK Disney Winnie The Pooh Soother Girl 0-6m 2Pk
NUK-FED49
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NUK Disney Winnie The Pooh Soother Boy 6-18m 2Pk
NUK-FED50
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NUK Disney Winnie The Pooh Soother Girl 6-18m 2Pk
NUK-FED51
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NUK Signature Soother Blue 0-6m 2Pk
NUK-FED54
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NUK Signature Soother Pink 0-6m 2Pk
NUK-FED55
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NUK Signature Soother Blue 6-18m 2Pk
NUK-FED56
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NUK Signature Soother Pink 6-18m 2Pk
NUK-FED57
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NUK Disney Space Soothers 0-6m Rose 2Pk
NUK-FED58
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NUK Disney Space Soothers 0-6m Grey 2Pk
NUK-FED59
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NUK Disney Space Soothers 6-18m Rose 2Pk
NUK-FED60
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NUK Disney Space Soothers 6-18m Grey 2Pk
NUK-FED61
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NUK Disney Space Soothers 18-36m Grey 2Pk
NUK-FED62
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Tommee Tippee Essentials Decorated Cherry Soothers 6-18m 2Pk
TT-FED36
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Tommee Tippee Ultra Light Silicone Soothers 0-6m 2Pk
TT-FED38
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Tommee Tippee Ultra Light Silicone Soothers 6-18m 2Pk
TT-FED39
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Tommee Tippee Sensitive Soothers 0-6m x2
TT-FED42
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Tommee Tippee Sensitive Soothers 6-18m x2
TT-FED43
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Tommee Tippee Breast Like Night Soothers 0-6m 2Pk
TT-FED44
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Tommee Tippee Breast Like Night Soothers 6-12m 2Pk
TT-FED45
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Comfort Blankets
Kaloo Perle Round Doudou Rabbit Pink
KLO-TOY01
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Kaloo Perle Knots Doudou Bear Blue
KLO-TOY02
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Kaloo Perle Hug Doudou Mouse Cream
KLO-TOY03
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Kaloo K'Doux Doudou Rabbit Dove
KLO-TOY13
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Kaloo K'Doux Doudou Rabbit Poppy
KLO-TOY14
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Kaloo K'Doux Doudou Rabbit Nature
KLO-TOY15
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Kaloo Plume Doudou Bear Coral
KLO-TOY70
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Kaloo Plume Doudou Bear Ivory
KLO-TOY71
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Kaloo Plume Doudou Fawn Water-Color
KLO-TOY72
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Kaloo Plume Doudou Rabbit Ocean Blue
KLO-TOY73
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Kaloo Plume Doudou Rabbit Powder Pink
KLO-TOY74
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Kaloo Carre Douceur Doudou Rabbit Citrus Bouquet 17cm
KLO-TOY81
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Kaloo Carre Douceur Doudou Bear Leaves Of Love 17cm
KLO-TOY82
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Keel Toys Keeleco Cozy Koala Blanket 32cm
KLT-TED22
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Keel Toys Keeleco Lullaby Lamb Blanket 32cm
KLT-TED28
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Keel Toys Keeleco Cuddle Zebra Blanket 32cm
KLT-TED33
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Keel Toys Keeleco Twinkle Unicorn Blanket 32cm
KLT-TED42
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Ragtales Cloud Comforter Fifi 28cm
RTL-TOY15
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Ragtales Cloud Comforter Alfie 28cm
RTL-TOY16
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Silvercloud Counting Sheep Comforter
SCD-TOY05
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Vtech My Friend Fawn
VTC-TOY89
Compare
Why comfort soothers will always sell well
Any object that will help to send littles ones off to sleep – often a pretty tricky task – is going to be loved by parents. Strokable textures, soothing sounds, soft sounds and gentle music are all features that can achieve that parent nirvana – a calm, restful bedtime. And if the object doubles up as a much-loved toy, what could be better? Sometimes these toys continue to be our friends right into adulthood. Do you remember
the scene in the Christmas film Love, Actually when Sarah, played by Laura Linney gives her teddy a quick kiss
and hides it under the bed before she invites in the man she has secretly loved for years?
Emotional attachment
Researchers at the University of Bristol have found that children can get emotionally attached to a comfort object because they believe it has some sort of special property – in fact when they were offered a new, yet identical replacement, they decided to stick with their old comforter.
This attachment to a toy is a good selling point for retailers – encourage parents to buy two, in case one gets lost!
There is nothing worse for a parent than realising at bedtime that a favourite comfort toy has gone missing on a day out! Having a spare that can be kept out of sight in a drawer or wardrobe will save the day.
Transitional objects
These objects used at bedtime are referred to as ‘transitional’ objects. As well as helping small children and babies get to sleep, they may also accompany a child when their parents aren’t around – going to nursery or a staying at a grandparent’s house, for example. They are called transitional objects because they help them move between two states; from awake to asleep or from home with parents to a different place with less familiar surroundings and people.
Experts say that transitional objects help to ease the stress of separation,
(even if that separation is because they are going to sleep) and can offer comfort and soothe a child. They also help children to explore emotional relationships and help them to learn independence – they can become particularly attached to them around the age of 18-30 months. They can make children feel safe, calm and happy.
Healthy habits
Comfort soothers are not just about getting off to sleep at bedtime. They can help to establish healthy sleep habits too. Learning how to resettle yourself if you wake up in the night is an important skill to learn – for babies and small children and their parents! Our audio and light soothers can become an important part of a bedtime routine, providing a sensory experience that soothes and relaxes a baby while offering gentle stimulation of their visual and auditory sense.
Gentle lights and patterns can offer gentle stimulation of visual senses, which helps babies to relax and settle, ready for a good sleep.
Of course, safety at bedtime is paramount, another reason why we at Baby Brands Direct carefully select the best brands for our comfort soothers selection, so that retailers can in turn feel comfortable recommending them to their customers.
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