Security Blankets

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Copper Pearl

Security blankets are exactly what the name says, a blanket that provides a sense of security to the little owner who forms an attachment to it. Most parenting websites praise them for being a consistent ‘buddy’ that may help a child when you are not with them particularly easing that bedtime routine by providing them with an emotional sense of confidence and safety.

Their size should be enough to be physically comforting through warmth and weight whilst small and lightweight enough to be portable and carried around the home by them, as well as taken in car trips and on outings. They should be soft to touch as little ones will interact with it through grip but also by pressing it against their cheeks, snuggling into it and wrapping it over other body parts, providing an element of self-soothing. 

At Baby Brands Direct, retailers can stock a range of beautifully printed comfort blankets that are super soft and stretchy, and just the right size to ensure little ones engage with them.


Why comfort soothers will always sell well

Any object that will help to send little ones off to sleep – often a pretty tricky task – is going to be loved by parents. Strokable textures, soothing sounds, soft sounds and gentle music are all features that can achieve that parent nirvana – a calm, restful bedtime. And if the object doubles up as a much-loved toy, what could be better? Sometimes these toys continue to be our friends right into adulthood. Do you remember the scene in the Christmas film Love, Actually when Sarah, played by Laura Linney gives her teddy a quick kiss and hides it under the bed before she invites in the man she has secretly loved for years?

Emotional attachment

Researchers at the University of Bristol have found that children can get emotionally attached to a comfort object because they believe it has some sort of special property – in fact when they were offered a new, yet identical replacement, they decided to stick with their old comforter. This attachment to a toy is a good selling point for retailers – encourage parents to buy two, in case one gets lost! There is nothing worse for a parent than realising at bedtime that a favourite comfort toy has gone missing on a day out! Having a spare that can be kept out of sight in a drawer or wardrobe will save the day.

Transitional objects

These objects used at bedtime are referred to as ‘transitional’ objects. As well as helping small children and babies get to sleep, they may also accompany a child when their parents aren’t around – going to nursery or a staying at a grandparent’s house, for example. They are called transitional objects because they help them move between two states; from awake to asleep or from home with parents to a different place with less familiar surroundings and people. Experts say that transitional objects help to ease the stress of separation, (even if that separation is because they are going to sleep) and can offer comfort and soothe a child. They also help children to explore emotional relationships and help them to learn independence – they can become particularly attached to them around the age of 18-30 months. They can make children feel safe, calm and happy.

Healthy habits

Comfort soothers are not just about getting off to sleep at bedtime. They can help to establish healthy sleep habits too. Learning how to resettle yourself if you wake up in the night is an important skill to learn – for babies and small children and their parents! Our audio and light soothers can become an important part of a bedtime routine, providing a sensory experience that soothes and relaxes a baby while offering gentle stimulation of their visual and auditory sense. Gentle lights and patterns can offer gentle stimulation of visual senses, which helps babies to relax and settle, ready for a good sleep. Of course, safety at bedtime is paramount, another reason why we at Baby Brands Direct carefully select the best brands for our comfort soothers selection, so that retailers can in turn feel comfortable recommending them to their customers.