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The Walt Disney Company, named after two Brothers, Walter Elias Disney and Roy Oliver Disney, is the most famous in the children’s entertainment industry and is the world’s second largest media conglomerate. Founded in 1923 and originally named ‘Disney Brothers Cartoon Studio,’ the Company now generates an annual revenue of over $50 billion and employs approximately 180,000 people.
Trade supply of a wide range of the Disney character toys, teddies and playsets are available at wholesaler Baby Brands Direct alongside character nursery items such as potties, step stools, toilet training seats, bath chairs and baths. The list of Disney characters available wholesale include: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck, Daisy Duck, Winnie the Pooh, Tigger, Eeyore and Cinderella. It also includes blockbuster Frozen characters: Elsa, Anna, Olaf, Sven and Toy Story favourites: Woody, Buzz, Jess and friends. 2015 has seen Disney merchandise additions of characters from movie Inside Out: Anger, Sadness, Joy, Fear and Bing Bong. In 2014, Disney’s product sales accounted for approximately $41 billion so retailers can have every assurance in stocking these baby products.
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Early cartoon illustrations such as Mickey Mouse in 1929, were followed by the world’s first animated feature film in 1937, of Snow White & the Seven Dwarfs. By 1971, the brothers went on to open the Walt Disney World Resort which includes the ‘Animal Kingdom’ and ‘Magic Kingdom’ the latter of which houses Cinderella’s Castle. The resort attracts approximately 52million people annually and is the most visited holiday resort on earth!
Following the more recent success of blockbuster movies Frozen and Cinderella, Disney plans to launch more real-life films with the knock on effect of its merchandise sales set to continue growing. Baby Brands Direct is a keen distributor to independent retailers of these quality character toys and plush teddies.
Entertainers and walkers sell very well for many reasons. Firstly, parents buy them because they are easily portable and guarantee the baby is safe while allowing the parent to rest. Secondly, they are engaging for the little ones, combining several whole-body activities that combine multiple senses in play. For instance, entertainers or also called activity centres allow baby to bounce, walk/spin around, use their hands to manipulate little toys, and learn cause-and-effect relationships. Parents also find them to be a good investment because the latest items can be adjusted as the child grows thus prolonging the product life cycle. According to paediatrics walkers are a fantastic way to stimulate child’s movement as it helps strengthening the right muscles for walking.
Baby Brands Direct clients can choose from a variety of activity centres as well as push and pull toys. Coming in interactive colours, you will find trendy designs of cars, trucks, wagons, animals and many more.