Playing with dolls could give children the skills they need to land a coveted job. It may sound far-fetched, but a recent survey of CEOs said that the most important skills they looked for in future employees are problem solving, critical thinking, innovation and creativity. All skills children can learn by playing with dolls, action figures and playsets.
Most adults have a favourite doll they remember from their childhood, whether it’s a baby doll that they pushed around in a pram or an action figure such as Action Man. Dolls serve a significant purpose – they can act as a reflection of a child and help them to understand themselves and the wider world around them. With the global market in dolls and stuffed toys set to grow annually by 3.5% until 2023, according to Statista, it’s a market that retailers can’t afford to miss out on. The most recent NPD figures, meanwhile, show that Dolls out-performed the market. Action Figure sales were up 11%, and Action Figure Play-sets and accessories up 21%.
Baby Brands Direct prides itself on supplying top-quality brands such as Barbie – the most famous fashion doll in the world, Playmobil, Mattel and Fisher-Price Little People.