Dr Brown's invested in 2010 and again in 2017 in independent research studies carried out on Healthcare professionals that found that for bottle-fed babies, changes in bottle and teat were the most frequently suggested solutions for symptoms of colic. When asked, 92% of Healthcare Professionals said they would recommend Dr. Brown’s Options for the relief of colicky symptoms and 64% of Midwives stated it was the unique air vent system feature of the Dr Brown’s Options bottles that was key to relieving the symptoms of colic.
Dr Brown’s was founded by a doctor and today is one of the largest baby bottle brands in the UK. With an in depth understanding of baby’s bottle-feeding process and focus on addressing the obstacles created by air and vacuums in bottles that can result in colic, the brand has established itself with its solution driven quality products within the niche market. The brand has continued to develop and widen its market reach by marketing its products as being suitable for use post colic and in none colic babies too. Dr Brown’s is clearly a feeding brand that all good nursery and pharmacy retailers will want to stock. Retailers obtaining supply via wholesaler Baby Brands Direct can obtain stock at trade prices alongside additional B2B rewards and support, with no minimum order quantities and fast delivery.