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The Earth Friendly Baby range is multi-award winning and recognised across the globe. In recent years they have been credited winners at the Loved By Parents awards for the ‘Best Organic Baby Care Product’ and ‘The Best Ethical Product’. The products are certified as natural and organic by Ecocert, the largest organic certification organisation in the world, which requires that 95% of the ingredients used in any product be of natural origin and have extremely strict restrictions on what is allowed in the remaining 5%. Furthermore, for a product to be certified organic, 95% of the plant ingredients must be of certified organic origin and a minimum of 10% of the total product must be organic.
Baby Brands Direct is a wholesale supplier of the organic toiletry range and recommends it as a quality offering for retailers to provide. Diane Emery, Director, Health Professional Liaison comments, ’We are excited to work with Baby Brands Direct and further promoting the Earth Friendly Baby organic baby skincare products, helping parents with their growing babies!’
Why do bathtime products sell so well?
Bathtime is a major part of a baby’s routine - and this continues through the toddler stage and beyond. As parents spend such a lot of time at the side of the bath, they are willing to invest in products to make it as special as possible. There are also safety concerns around water, temperature, and slip risk, so parents will always want to ensure bathtime is as safe as possible and we supply a number of products to help - bath inserts, bath mats, water temperature indicators, and seats to name a few.
The social benefits of bathtime
Everyone is so busy that getting downtime is not easy. That’s the beauty of bathtime. You can’t be interrupted by the phone, the doorbell, or the TV. It is the perfect chance for one-to-one bonding with a little one with no distractions. Babies love the attention - and if they live in a busy house with other siblings, it’s also their chance to get a bit of solo attention. This is a great time to bond with a little one - especially if you are a working parent and don’t come home until teatime. This offers the chance to have the baby all to yourself, to talk to them, sing to them, and really focus on them as a little person. This communication, even if it is a little one-sided with a small baby, helps to strengthen your bond with them. Talking with little ones also encourages language development, and broadens vocabulary.
Other developmental benefits of bathtime
It’s really quite incredible how many development benefits there are to bathtime. It’s not just for practical purposes! Having a good routine makes little ones feel secure, and enables them to self regulate themselves and their emotions. The routine makes them feel safe as they know what to expect when. The sensory benefits of bathtime are enormous - sensory experiences help to encourage the brain to develop, and the feeling of water, the different temperatures, the touch of the towel on their skin, and sensory play in the bath can help this happen.
Bathtime play is also educationally beneficial. Who would think that bathtime could encourage scientific and mathematical abilities? Learning what floats, and how much water can be poured into a container are just a couple of ways to encourage STEM awareness and to introduce scientific and mathematical terms such as full, empty, less, more and volume into learning, without little ones even realising.Bathtime play can also encourage fine motor skills - squeezing sponges, using bath squirters, pouring water. See Baby Brands Direct’s broad selection of Bathtime Toys. All skills that encourage hand muscle development which will help with writing skills later on.