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The Company boasts a series of nursery awards particularly for their highchairs and design features encouraging longevity of product use including dressers with removable changing frames so that they can be used once baby is out of nappy.
Baby Brands Direct wholesales and supplies the range of East Coast Nursery products directly to independent retailers and offers a drop ship service on the wooden furniture items. Phil Bosher, Account Development Manager at East Coast Nursery comments, ‘We have worked with Baby Brands Direct since 2008 and continue to strength our relationship in order to deliver the best service to our retailers in selling these quality products.’ Why comfort soothers will always sell well
Any object that will help to send littles ones off to sleep – often a pretty tricky task – is going to be loved by parents. Strokable textures, soothing sounds, soft sounds and gentle music are all features that can achieve that parent nirvana – a calm, restful bedtime. And if the object doubles up as a much-loved toy, what could be better? Sometimes these toys continue to be our friends right into adulthood. Do you remember the scene in the Christmas film Love, Actually when Sarah, played by Laura Linney gives her teddy a quick kiss
and hides it under the bed before she invites in the man she has secretly loved for years?Emotional attachment
Researchers at the University of Bristol have found that children can get emotionally attached to a comfort object because they believe it has some sort of special property – in fact when they were offered a new, yet identical replacement, they decided to stick with their old comforter. This attachment to a toy is a good selling point for retailers – encourage parents to buy two, in case one gets lost!
There is nothing worse for a parent than realising at bedtime that a favourite comfort toy has gone missing on a day out! Having a spare that can be kept out of sight in a drawer or wardrobe will save the day.Transitional objects
These objects used at bedtime are referred to as ‘transitional’ objects. As well as helping small children and babies get to sleep, they may also accompany a child when their parents aren’t around – going to nursery or a staying at a grandparent’s house, for example. They are called transitional objects because they help them move between two states; from awake to asleep or from home with parents to a different place with less familiar surroundings and people. Experts say that transitional objects help to ease the stress of separation,
(even if that separation is because they are going to sleep) and can offer comfort and soothe a child. They also help children to explore emotional relationships and help them to learn independence – they can become particularly attached to them around the age of 18-30 months. They can make children feel safe, calm and happy.Healthy habits
Comfort soothers are not just about getting off to sleep at bedtime. They can help to establish healthy sleep habits too. Learning how to resettle yourself if you wake up in the night is an important skill to learn – for babies and small children and their parents! Our audio and light soothers can become an important part of a bedtime routine, providing a sensory experience that soothes and relaxes a baby while offering gentle stimulation of their visual and auditory sense. Gentle lights and patterns can offer gentle stimulation of visual senses, which helps babies to relax and settle, ready for a good sleep.
Of course, safety at bedtime is paramount, another reason why we at Baby Brands Direct carefully select the best brands for our comfort soothers selection, so that retailers can in turn feel comfortable recommending them to their customers.