Moses Baskets, Safety Rails & Blankets
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Moses Baskets, Safety Rails & Blankets

The East Coast Group was established in 1960 in the UK manufacturing of plastics and expanded with application of their distinction in high quality plastics to baby changing mats and highchair insert cushions. In recent years they have acquired the licences of nursery favourites: Fisher-Price, Tiny Tatty Teddy and The Very Hungry Caterpillar; catapulting sales in these categories. The Company’s success led to the formation of the East Coast Nursery division, which still operates from the original site in Norfolk, UK and is managed by the same family.

The Company is also well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. It offers a wholesome co-ordinating collection of cot beds, cots, cribs, dressers and wardrobes at a range of price points, colours and designs. Wholesaler, Baby Brands Direct appreciates the heritage and caring approach to product development and quality of the award-winning nursery brand; ensuring supply is readily accessible to approved retailers.
 

Parents understand how important a good night’s sleep is for them and their new child. Therefore, they will spend a lot of time and money ensuring that baby’s nursery is comfortable, cosy and full of all the essentials that make bedtime, changing and getting dressed a breeze. Offering variety within the sleep category is fundamental. Some parents will focus on the theme of their nursery, while others will place safety and quality over style and look for functional, effective designs and products. 

As a dedicated and award-winning wholesaler, Baby Brands Direct only stocks the highest quality nursery furniture, bedding and blankets. Our range of baby sleep products are manufactured by reputable brands in the industry, including Tommee Tippee, Copper Pearl and East Coast. We offer independent retailers a variety of styles and price points to ensure all consumers’ needs are covered and retailers are able to supply their clientele with a great selection of goods. Registered retailers are able to through our extensive catalogue of blankets, moses baskets and stands, swaddles, cot sheets and mattresses and take advantage of exclusive perks and discounts.

Moses Baskets, Safety Rails & Blankets

The Company boasts a series of nursery awards particularly for their highchairs and design features encouraging longevity of product use including dressers with removable changing frames so that they can be used once baby is out of nappy.

Baby Brands Direct wholesales and supplies the range of East Coast Nursery products directly to independent retailers and offers a drop ship service on the wooden furniture items. Phil Bosher, Account Development Manager at East Coast Nursery comments, ‘We have worked with Baby Brands Direct since 2008 and continue to strength our relationship in order to deliver the best service to our retailers in selling these quality products.’


Wholesale moses baskets, safety rails and blankets available at Baby Brands Direct

Sleep is essential for babies’ physical and cognitive development, including memory, language and executive function. Studies also show that sleep deprivation in infants has been linked to a range of different issues, such as low cognitive performance, poor emotional regulation and decreased quality of life. From a parent’s perspective, a restless baby means that their own night is interrupted, leading to stress, fatigue and irritation for the whole family. Therefore, parents are keen to ensure that their child’s nursery is perfectly designed to offer a relaxing, comforting environment for their little one. UK based wholesaler, Baby Brands Direct, is the one stop shop for essential baby and nursery products. We have a fantastic sleep range that will ensure silent nights in every family home. 

Products such as moses baskets and cot mattresses ensure that baby has a comfortable and safe place to sleep. Made from baby-safe materials and designed to offer support to a child’s small, continuously growing frame, these products are specially manufactured for young children - ensuring that they are able to sleep soundly through the night. Safety rails are another excellent addition to the range, as they ensure that older children who are moving from a cot to a bed will not fall out and hurt themselves during the night. These items offer much needed peace of mind to parents and are a great, portable solution to bedtime tumbles. We also stock Tommee Tippee’s Blackout Blinds, which are perfect for blocking disturbing light and creating a dark environment for bedtime - even while travelling or in another room!

Baby Brands Direct also stock a variety of baby bedding products such as cot blankets, comfort blankets and cot sheets. These products are available in a variety of colours and patterns, designed to appeal to a wide range of consumers - as well as fitting a variety of themes so as to best suit the baby’s nursery room. All items are made from super soft, baby safe materials and are perfect for giving young children a comforting bedtime experience. Our blankets and bedding make for wonderful gifts - perfect for baby showers, birthdays and christenings. 

Independent retailers can register with Baby Brands Direct today to take advantage of excellent branded products at competitive wholesale prices. We also offer volume discounts, loyalty credit, drop shipping and frequent promotions. With no minimum order value, retailers big and small can benefit from an account with us!