Frequently Asked Questions and Answers

How do I open an Account?

It's easy. Click on our 'register' tab and fill in our online application form with as much information as possible about your business, including the upload of a minimum of one supplier invoice. The latter is to verify your business name, address, and that you are operating within this sector. If you have a physical shop please ensure you select the ‘physical shop’ (under about your business) and upload a picture of your store as this will ensure top tier access which is to all the products available within your country of registration when logged in.

If you meet our trading requirements your account will be opened and an e-mail sent confirming the same. If not you will be e-mailed either for further information or an explanation of why your account application has been declined.

Who do you Supply?

We supply a variety of trade customers operating in industries including baby, nursery, pharmacy, toy, healthcare, gift and more.

Customers will need to have a minimum of a website within a relevant business sector to the products we distribute, that is further owned and operated by them. It must be well presented and maintained with customer care number and address clearly shown and have products to purchase through a secure checkout. In this scenario the majority of brands we distribute will be available to stock, however there are a limited number of brands which are only available to retailers with a physical store presence (in the latter case a website is not required).

We do not supply market traders, party planners, car boot sellers, discounters, on-line stores trading solely through another website e.g. Ebay, Amazon, Facebook or relying solely on a drop shipping service. This is not an exhaustive list.

My Shop is Not Open Yet - Can I Buy From You?

As you are not currently trading in the baby and nursery industry, we are unable to provide you with trade access at this moment. However, if you register with us, then in order to facilitate your research and decision-making we would be willing to supply you the price list of ONE brand of products of your choice - providing that your businesses trading intentions conform to our trading terms point 4. We would also advise that our pricing structure is the same as buying direct from the manufacturer and that the key advantages of buying through us is the ability to mix and match your purchases of leading brands, one low minimum order value, next day delivery service and ease of ordering.

What is the Minimum Order Value or Quantity per Item?

There is no minimum order value once your account is opened, even on first orders.
Most items are also available in single units and can be referenced from the 'pack size' mentioned in the price list. Where this is not 1, it indicates that the item comes in from the manufacturer in a mix assortment. Where possible the lowest dominator of the mix will be the pack size.

Where can I find the Price List?

Our full price list is available online to registered retail users who can log in and press tab 'price list' to download prices by brand, previously ordered items or all items directly into excel or in PDF format. Unfortunately, we will not be able to provide price lists to any other parties though we can advise that prices are the same as manufacturer trade prices. The pack size mentioned is the minimum multiple of units that need to be purchased for a given product (in most cases this is 1 unit). The carton size is the manufacturer’s original carton quantity, should retailers require unopened outer boxes.

Do Your Prices Include VAT?

The trade prices are exclusive of VAT and applied at checkout for applicable customers. The U.K. SRPs (suggested retail prices) are inclusive of VAT.

Do you have a file of Barcodes for products?

Barcodes for all products can be found in our price list which can be downloaded in PDF or into Excel. Log into your account and press the 'price list' tab. You can download the entire stock listing or filter by brand.

Do you have Product Data Files?

Account holders can go to the Resource Centre and select link 'product data files' (accessible from the account overview page when logged in) and select multiple products to download collated data in a tabular format with each row representing a product. The columns include product: code, name, brand, description, features, includes, part number, barcode, price and SRP. This can assist in bulk product uploads to websites.

However, to prevent web based stores uploading all distributed products without stock holdings, products available for selection will only be those that have been purchased from us and invoiced and also those in our new arrivals section.

Where can I get Product Images?

Account holders can go to the Resource Centre and select link 'image bank' (accessible from the account overview page when logged in) and download a zip file per product containing all the images available to us and exactly as shown on our website. The products available to download are those that have been purchased from us and invoiced and also those in our new arrivals section.

How can I apply for a credit account?

Unfortunately, we are unable to offer credit terms to any of our accounts. This is predominately down to the costs involved in managing and arranging such facilities, particularly given both the vast geographical location of our customers and company types. However, it allows us to keep prices down, offer loyalty credit and focus on a quick dispatch.

When will I get my Loyalty Credit?

Loyalty credit will be automatically credited to your account on the anniversary date of your first order with us. You can check how many days are remaining in your loyalty year and how much you need to spend to reach the next band of rewards by logging in and pressing tab 'my account' and looking under 'Loyalty Scheme'. Further information can be found in the Loyalty Credit section.

Can I Personalise the Products?

Please be aware that products sold by our manufacturers under licensing agreements enable that manufacturer to use each respective property in respect of the licensed articles; such licensing agreements do not permit the adaptation or personalisation of licensed product.

Therefore before any such personalisation or adaptations you should seek your own permissions as necessary from the respective Licensor and ensure you have the appropriate product and public liability insurance and testing arrangements in place to cover your own activities.

My account has been deactivated

All accounts are deactivated if no order has been placed within 6months of opening an account. Please e-mail with your shop name and we will review your original application and contact you to re-open your account.

When is an item back in stock?

Please log in and check our 'stock updates and deletions' page for the most up to date information that we have from our manufacturers. Alternatively you can go to the product on our website and if it is marked as out of stock an 'i' for information icon will appear which you can mouse over to obtain the next expect stock in date.

How Do I Pre-Order An Out of Stock Item?
You can add out of stock items to your cart and checkout with them if you add them via the Quick Order Form (using the online order forms, typing in the product codes or importing an excel CSV file of your order). You can also add them via the view order screen i.e. cart, by pressing the 'Add Products' button which brings up a table at the bottom of the screen  that you can type the codes and quantities into.
Where is my Order?

If you have received an order confirmation from us then you can check the progress of your order by pressing the 'order status' tab when logged in. Here you will see a list of all your orders and their status where 'outstanding' means that the order has been received and 'completed' indicates that it has been shipped in full. 'Part Dispatched' indicates the order has been sent but that there is a backorder associated with it. Press the 'view dispatch details' to see what items have been shipped and to also obtain the courier tracking number.

Please note if you have paid for your goods at checkout then you can expect delivery of your goods the following day (order cut off time 2pm to mainland UK). If you have not paid for goods at checkout then you will receive by e-mail a 'payment request' detailing the amount required to release the goods that are packed and ready for dispatch. We request your early payment co-operation to ensure prompt dispatch of goods.

Add to a Backorder

Please login into the website and press the ‘order status’ tab. You will see an icon in the ‘view and amend’ column which you can press. This will open up a window for you to type the product codes and quantities you require. Please note you can only add up to £150 worth of stock. Your updated order will automatically be processed by the warehouse as soon as there is £50 worth of stock to ship or less if your entire backorder order can be completed.

Cancel a Backorder

If you prefer for all your backorders to be automatically cancelled please e-mail us your account number along with this request so that we can apply this to your account settings. Alternatively, please e-mail or phone through to us the order numbers for any individual orders that require cancelling. 

Report a Faulty Item

If an item is received with a manufacturing fault or been reported as faulty by a consumer you will need to follow our online faulty product enquiries form which includes helpful information from the manufacturers. Your efforts here are much appreciated and will ensure the most appropriate and efficient course of action is taken. We will not process credits or replacements unless this form is completed.

You can access the form by logging into your account, pressing ‘My Account’ and then ‘log faulty item’, then select the brand, followed by the product name and follow the online questions. You will require your invoice number and if possible images or video clip of the issue which you will be prompted to uploaded. Once submitted through the system you can monitor the progress of the enquiry through your 'enquiries' tab.

Make a Payment

You can pay for your order securely at checkout by debit/credit card or paypal. You can also select bank transfer as the payment method and a screen will be displayed with our bank details and the proforma invoice e-mailed to you.

If you need to make a payment at dispatch point (having received a payment request e-mail), please log into your account, go to the order history screen, select the allocated orders you wish to pay for and press the make payment button to checkout securely.

Invoice and Credit notes

A copy of your invoice is e-mailed to you when your order is dispatched. You can also obtain it by logging into the website and clicking on the tab 'Invoice and Credit notes'. Here you can select your required date range and download and print off the required documents.

Account Statement

Occasionally money you have paid will not exactly match an invoice value. This could be due to an item being put on backorder at the time of payment, or money on account being used towards another order that was dispatched first or items being added or removed from the order. Therefore, when you log into the website there is a tab called 'activity log' please check here to view all activity over a certain date range. This will clearly show you money paid, items added to or removed from orders, invoices, credit notes, and account balance updates. You can also print this off for your records.

What is the Carriage Charge on U.K Orders?

Stock order delivery to England, Scotland and Wales excluding the Scottish Highlands and Scottish Islands is FREE on all orders above £200 excluding VAT. For deliveries to the Scottish Highlands, Scottish Islands, Northern Ireland, Jersey, Guernsey, Isle of Man, Isle of Wight and Scilly Isles please refer to our carriage cost table.

For export customers shipping to a U.K. based freight forwarder, the drop ship service fees will apply.

What postcodes fall in the Scottish Highlands and Islands?

The following Scottish Highland postcodes are exempt from Free UK carriage on orders above £200:

AB36-38, AB55-56, FK17-21, IV1-39, IV52-54, IV63, KW1-14, PA21-40, PH19-26, PH30-41, PH49-50

The following Scottish Islands postcodes are exempt from Free UK carriage on orders above £200:

HS1-9, IV40-51, IV55-56, KA27-28, KW15-17, PA20, PA41-49, PA60-78, PH42-44, ZE1-3

How Much Fits in a Box or Pallet?

This will depend on the mode of transport and what goods have been purchased.

The standard boxes used are 60cm cubed, however items like play gyms will not all fit in this size box due to their length and in this case a box of approximately 77cm length by 47cm width by 47cm depth will be used.

Pallet bases are 100cm by 120cm and built to a maximum height of 150cm for air and 220 for road/sea transportation.

What is the Carriage Charge on Export Orders?

We currently ship to 65 countries and offer bespoke freight quotations for those zones not listed in our carriage charge table. This is because air and sea rates vary each month and delivery cost is significantly affected by the size of an order.

For a no obligation quote, check out by ‘bank transfer’ and write in special instructions ‘freight quotation required before order processing’ and also advise the mode of transport required - road, air or sea and if you require box or pallet packing. We will then estimate the volume of the order, contact our freight forwarders and then send you a quote to review. If you agree to it, the order will be processed and all our terms will apply. Note, you will still be able to pay online for the order through both Card and Paypal.

On dispatch of your order you will be supplied with a packing list including commodity codes and if required country of origin certificates and invoice certification can be obtained at local UK costs.

Item Damaged in Transit

We do take the upmost care to ensure no goods or packaging are damaged in transit but in the event that it does we will need you to fill in our online faulty product form which includes a section for you to upload an image of the product. Your efforts here are much appreciated and will ensure our swift action which you will be able to monitor through the 'enquiries' tab accessible once logged in.

Can you send me a copy of your Catalogue?
All products that we sell can be seen on our website without logging in. We do also have an online catalogue which can be viewed here. It is our intention to have this printed and all account holders will automatically receive a copy of it in the post at that time.
Supplying Baby Brands Direct

Thank-you for your interest in supplying us. Please may we ask that you e-mail our buying team on with a presentation or introductory e-mail about your brand and products with SRPs. We will of course be in touch if we believe it would be in our customers' interests to add to our portfolio.