Figures, Dolls & Characters

  • About

Imaginary and pretend play is at the heart of childhood. With our collection of dolls and toys that encourage creative play, children are free to do anything and be anyone they want to be. Anything is possible with our wonderful collection of Barbie dolls, which remains a staple in the toy chest of little girls across the globe. Our Barbie dolls are dressed in the most glamorous, fashion forward outfits so little girls can act out their dreams. Playing with dolls has many benefits including improved motor skills and social skills. By creating imaginary scenarios with their toys, children are able to develop important strengths, such as empathy for others.

Using our passion for great design and superior quality, we are able to select a wide and varied mix of products to wholesale at great prices.

Baby Brands Direct is an award-winning global wholesaler of imaginary play products. Our selection features internationally recognized brands that deliver the quality parents look for. Imaginary play items are in trend because they often resemble famous TV Shows and children stories characters that are what you find in our catalogue. Besides the gift market has been rapidly expanding which further contributes to the popularity of imaginary play products. Therefore, this is a real good investment for retailers that can stock with us the latest fast sellers at unbeatable price points.