Activity Toys & Crafts
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The Fisher-Price Laugh and Learn collection is smarter than ever, with many of its products now featuring ‘Smart Stages’ technology. In a nutshell, each toy can be set to one of three levels, determined by the age and development level of the child. Stage 1, can be used at around 6months, where baby can explore and enjoy repetitive action, at this stage the toy encourages their curiosity, introduces fun learning concepts through phrases and playful songs. Stage 2, can be used at around 12months and encourages talking through imitation, instructions and asking questions, it also rewards baby with positive reinforcements such as ‘great job’. At around 18months, when baby is ready to use imagination and enjoy role play, Stage 3, can be used to inspire creativity through songs, sounds and phrases for activities.

The innovative, value for money, iconic, Fisher-Price Laugh n Learn range is wholesaled at Baby Brands Direct to independent retailers. Other niche ranges available within the Fisher-Price umbrella include Fisher-Price Brilliant Basics and Fisher-Price Little People.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

The Fisher-Price Laugh & Learn toys change their content and the way in which it communicates with baby as it develops (through one of three ‘smart stage’ settings on the toy). They include familiar objects like remote controls and tablets to activity chairs packed full of everyday discoveries for immense learning and longevity of little ones interest in the toy. The range is considered best suited to toddlers up to the age of 36months.

All the activity toys are designed to teach, and the front of the packaging on each toy includes a list of key skills that it will help to develop. For example the Smart Phone, primarily teaches, ‘greetings, numbers and counting’ and at its advanced setting helps to develop listening and communication skills as well as education through hearing songs, tunes and phrases. The Fisher-Price Smart Stages Tablet teaches, ‘letters and the alphabet, first words and objects, and colours’ through its 3 development stages. The first stage focuses on exploration of words and sounds, the second through encouragement of baby’s interests through questions and the third through pretend play. Supply of these fantastic educational toys to trade can be obtained through appointed UK distributor Baby Brands Direct.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.