Activity Toys & Crafts
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During the 1960s, Fisher-Price introduced a range of toys which included people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures and playsets were originally produced in wood, creating peg-style characters. The range, then called ‘Play Family’ was hugely popularly and production was later carried out with moulded plastic enabling use of brighter colours and detailed product features.

All about personality, ‘Little People. Big Discoveries’ is still one of Fisher-Price’s best-known and loved lines. The range harnesses the development of imagination and creativity through role play; with toys that are interactive and feature sing along songs and character sounds, little ones are lost in a world of imagination. Their minds are stimulated, they learn to think, act out scenarios, build social skills when playing with friends and discover the cause and effect of their exploration and movement. Supply of these iconic Fisher-Price toys is available from UK wholesaler Baby Brands Direct.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

Baby Brands Direct is an appointed distributor of Fisher-Price Little People toys to independent nursery and toy retailers. Often the first role-play toys a child is introduced to, they are a great line to stock in store, particularly with its universally recognised logo and history of quality toy production. Supply is available in a variety of playsets including palaces, buses, aeroplanes, farms, tractors and racing sets - for hours of interactive and engaging fun.  These popular products are ideal for Pre-schoolers who also build social skills as they interact with friends and family rehearsing various scenarios as they play together.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.