Activity Toys & Crafts
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Based on the fairy tale, ‘The Snow Queen’ by Hans Christian Andersen, the story is of a brave princess who sets off on an adventurous journey to find her sister whose magical powers have inadvertently trapped the kingdom in eternal winter. Along the way she meets an iceman accompanied by his loyal reindeer, and a naïve snowman that the sisters had made together as children. The modern tale celebrates the bond of sisterly love and selflessness over traditional Disney fairy tale romances between Princes and Princesses.

The winter 2013 Walt Disney blockbuster grossed $1.3 billion at the box office and now ranks as the number one highest-grossing computer animated film and the eighth highest-grossing film - of all time. Forbes magazine comments, “the demand for Frozen merchandise remains considerably high across the globe and this has led to a 16% jump in consumer products revenues (for Disney)”. Baby Brands Direct is a primary wholesaler of Disney merchandise including the epic Frozen licence of character dolls, playsets, activity toys and nursery essentials.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

Frozen won two Academy Awards for Best Animated Feature and Best Original Song ("Let It Go"), the Golden Globe Award for Best Animated Feature Film, the BAFTA Award for Best Animated Film, five Annie Awards (including Best Animated Feature), two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media ("Let It Go"), and two Critics' Choice Movie Awards for Best Animated Feature and Best Original Song ("Let It Go").

An animated short sequel, Frozen Fever, premiered on March 13, 2015, with Disney's Cinderella movie. Walt Disney has also announced that a feature-length Frozen sequel is in the pipeline, with Buck and Lee returning as directors and Peter Del Vecho returning as producer; however the movie release date has not yet been disclosed. At Baby Brands Direct retailers can be assured of access to quality, original stock, featuring the Frozen characters on must have baby and nursery products.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.