Activity & Educational Toys
  • About
  • More Info
  • Resources

Halilit offers a wide selection of inspirational, award-winning and innovative products all designed to stimulate and delight children, parents and teachers. They take pride in the fact that in addition to offering tremendous play value, all of their items also provide learning and development opportunities. Their musical products are perfect to introduce even the tiniest babies to the delights of music making. Designed by experts and quality manufactured they say, “All products are made of the finest materials, comply with and often surpass relevant safety regulations, are attractively packaged and, in the case of musical products, are accurately tuned”.

Since formation in 1983, Halilit’s core focus has been to ‘ensure the products help to develop and satisfy happy, lively little people through a commitment to superior products’. From classics like the baby xylophone and tambourine, to the fixating rainboshaker and cage bells, they have filled the market with innovative and engaging products that help assist in hand-eye coordination and develop sensory sense of rhythm. Supply of these affordable musical toys to retailers is available from wholesaler Baby Brands Direct.
 

Toys represent such an important part in a child’s development from physical to mental development including cognitive and emotional and development. Educational toys range from the foundations of ABCs and 123s for language and maths development, to learning about subjects such as music and geography through to emotional and social intelligence. In addition, physical education in the development of gross and fine motor skills as well as hand to eye co-ordination also provide the basis of everyday activities from self-feeding to movement. Combing educational value with lots of fun, the toys ensure engagement, repetition and therefore advancement in ability.

Baby Brands Direct stocks a wide selection of the best quality activity and educational toys encouraging fundamental skills such as colour recognition, music appreciation, numbers, letters, critical thinking, communication, sharing and more. Purchases of toys continue to take place at each milestone as well as purely for the fun factor, gifting and excitement sparked by online and T.V Advertising! Select for your store from internationally recognised manufacturers.

Activity & Educational Toys

Many parents are aware of the numerous advantages of introducing musical toy instruments to their little ones including well documented studies proving that they can help to increase IQ levels and develop both social and emotional skills. Of course, dexterity, co-ordination, creativity and giggles appear small development off-springs by comparison but in reality are founding skills of equal value. Parents will seek out quality, value for money and affordably priced musical toys as well as those looking to gift something practical and unique.

Specialist distributor to independent retailers including pharmacies, garden centres, nurseries, gift stores and baby stores, Baby Brands Direct only works with leading quality industry authorities. It considers Halilit an excellent partner for fulfilling the requirements of the independent sector with these toys that offer a point of difference and made to much higher standard than mass produced baby products found elsewhere.


Why activity toys sell so well

Activity toys is Baby Brands Direct’s largest toy category – we literally have something for everyone! From activity tables, pull-along toys, building blocks, and stacking toys to toy cars and trains, learning tablets, and musical instruments. The big activity toys are higher-ticket items that grandparents will love to buy as gifts. A baby activity table or chair can encourage the development of motor skills, critical thinking, communication and more. Most have lots of lights and sounds that encourage babies to interact. They can also keep them busy while adults are close by making dinner or checking emails so are ideal for busy parents. There are so many activity toys that keep babies and younger children enthralled. Everything from toys that encourage crawling, to highchair toys that keep little hands and eyes busy until lunch is ready.

Child-friendly technology

Parents are looking to develop their children’s STEM (science, technology, engineering and maths skills) abilities from an early age. And with schools and nurseries closed during the 2020 Covid-19 lockdown, there has been a greater focus on educational toys that can be accessed at home. Our activity toys all have some educational benefits. Technology is a part of life, and toys do reflect that, bringing sensory satisfaction and stimulation. Look to VTech and Leapfrog for little laptops that offer age-appropriate tech time. Toy phones, cameras and remote controls that look just like mummy’s or daddy’s are another attractive toy for children. We even have the Fisher Price Laugh n Learn Controller, so little ones can pretend to be just like an older sibling who likes to play on a games console. While the toys reflect the technology around us, they still help to teach little ones important skills, such as number, letter and colour recognition, cause and effect and fine motor skills. For slightly older children, we have working versions of the technology favoured by parents and older siblings. VTech’s Kidizoom cameras and Smart Watches will make younger kids feel they are just like the older ones, while parents will be happy that the gadgets are storyland the technology is safe and child friendly.

Role-play

Role-play toys are enormously important in child development. They encourage creativity and imagination, help them to understand emotional and social situations, improve communication and language, and promote problem-solving skills and critical thinking. We have a choice of some wonderful role-play sets, such as Janod’s Little Miss Vanity case and Shaving Set to Leap Frog's Ice Cream Cart and Smart Sizzling BBQ grill. Sounds tasty!

Our activity toys make great gifts for birthdays, Christmas – and just because. Gift buyers will be looking for quality, so it’s important that retailers stock a good range of the quality brands that Baby Brands Direct prides itself on supplying – leading brands such as Fisher-price, Janod, Vtech, Infantino, Leap Frog, Taf Toys, Tiny Love, Tomy and more.