Activity Toys & Crafts
  • About
  • More Info
  • Resources

Halilit offers a wide selection of inspirational, award-winning and innovative products all designed to stimulate and delight children, parents and teachers. They take pride in the fact that in addition to offering tremendous play value, all of their items also provide learning and development opportunities. Their musical products are perfect to introduce even the tiniest babies to the delights of music making. Designed by experts and quality manufactured they say, “All products are made of the finest materials, comply with and often surpass relevant safety regulations, are attractively packaged and, in the case of musical products, are accurately tuned”.

Since formation in 1983, Halilit’s core focus has been to ‘ensure the products help to develop and satisfy happy, lively little people through a commitment to superior products’. From classics like the baby xylophone and tambourine, to the fixating rainboshaker and cage bells, they have filled the market with innovative and engaging products that help assist in hand-eye coordination and develop sensory sense of rhythm. Supply of these affordable musical toys to retailers is available from wholesaler Baby Brands Direct.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

Many parents are aware of the numerous advantages of introducing musical toy instruments to their little ones including well documented studies proving that they can help to increase IQ levels and develop both social and emotional skills. Of course, dexterity, co-ordination, creativity and giggles appear small development off-springs by comparison but in reality are founding skills of equal value. Parents will seek out quality, value for money and affordably priced musical toys as well as those looking to gift something practical and unique.

Specialist distributor to independent retailers including pharmacies, garden centres, nurseries, gift stores and baby stores, Baby Brands Direct only works with leading quality industry authorities. It considers Halilit an excellent partner for fulfilling the requirements of the independent sector with these toys that offer a point of difference and made to much higher standard than mass produced baby products found elsewhere.

In 2014, the NPD Group’s Retail Tracking Service reported that the total toy market was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

The various activity toys available to trade are segmented into categories for ease of comparison and purchasing. There is a focus on open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids and parents with a high educational content.