Activity Toys & Crafts
  • About
  • More Info
  • Resources

The Urban Dictionary defines, ‘Having a Ball’ as ‘Having Fun’; an apt name for a brand that is all about having fun through use of balls in toddler activity sets, designed to encourage interactive play and develop skills in cause and effect. It is manufactured in a multitude of bright colours, featuring friendly animals and innovative play features, carrying the hallmarks of its parent brand, Bright Starts.

UK wholesaler, Baby Brands Direct exclusively distributes Bright Starts products to independent retailers within the nursery, gift and pharmacy trade as well as to nurseries and the NHS. This range is particularly well suited  for retailers fulfilling demand for baby toys suitable from 6months. They offer a practical, value for money option for getting toddlers laughing while learning colours, shapes, numbers and more! Each toy has a surprise to  delight as balls pop, roll and wobble, trigger lights, music and funny sounds. Bright Starts say of this sub brand, ‘learning through play has never been so much fun!’

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

The best toys are often said to be those that spark the imagination of kids, keep them thoroughly engaged and provide opportunity for building bonds and social skills. The Bright Starts Having a Ball range does this whilst imparting important educational value to prepare toddlers for school. The toys include introducing content such as counting, colours and shapes in a novel way that is fun and therefore encourages both repetition and knowledge retention. In this way they can help build confidence and encourage parents to seeking out development toys for their youngsters. With a nationwide next day delivery service, retailers can rely on wholesaler Baby Brands Direct to provide them with a choice of baby products to keep store stock fresh and relevant.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.