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Infantino, the globally recognised multi-awarding winning brand committed to 24/7 happy parenting, has a thorough range of innovative products across multiple nursery categories.
All the products are expertly designed and manufactured with purpose, functionality, aesthetics and exceptional value for money in mind. Commenting on the brand, Nivi Bhide Infantino’s Director of Marketing Europe explains, ‘We design smartly, we have fun, and we’re overjoyed when an idea evolves full circle; into a product loved and used daily by parents, everywhere.’
Baby Brands Direct is delighted to make the brand easily accessible to its specialist independent baby and nursery store partners. The brand in particular brings an extensive range of smart, multi-purpose baby carriers in a range of styles that are bursting with features and phenomenal value for money. This is backed with strong PR including placement of their In Season carrier in over 25 Sling libraries in the UK.
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Why entertainers & walkers always sell well
Babies develop at the most amazing rate during the first year or so. Their muscle tone, coordination, vision and intellect improve constantly, and there are plenty of toys to help develop their skills – Baby Brands Direct has a comprehensive selection covering all stages of development. And when it comes to supporting babies as they learn to take their first steps, our walkers can help in many ways. As well as giving would-be toddlers some security and stability while they get past the wobbly stage, they can also help look after parents’ backs – it can be quite hard on the spine bending down holding little hands for hours while they practise their walking! Entertainers and walkers can give parents a bit of a break, while still helping babies to develop their muscles and coordination in a fun and safe way, as they make the transition from sitting to standing, from standing to cruising, and from cruising to walking. Walkers can encourage babies to pull themselves up and help to build up their confidence as they begin to find their feet. Baby Brands Direct stocks a wide range of walkers, including the multi-use Infantino 3-in-1 Sit, Walk & Ride Elephant, the on-trend Fisher-Price Push and Flutter Unicorn and stylish, to French-designed wooden walkers from Janod.
Another fun option for active play is a door bouncer. The next step from a bouncing chair, these bouncers are fun for an active baby who is keen to get moving but isn’t ready to walk. They can bounce up and down safely, exploring how it feels to stand up straight and use their legs to control how they move. Suitable for babies aged six months or over, who are able to support their head and support their own weight on their feet, they are a fun way to keep a baby entertained while a parent supervises as they tidy up or cook dinner. They are a low-cost option and also ideal for smaller spaces.
For a bigger spend, and if more indoor space is available, a sit-in entertainer offers 360-degree entertainment for baby. They can swivel around to reach different activities on the table, encouraging physical movement and decision making, along with the fine motor skills and coordination demanded by each of the activities. The activities offer a variety of sensory experiences, with bright colours, lights, mirrors and sounds. There’s always something different for them to explore. Baby Brands Direct supplies our customers with the best names in the sector – including the Fisher-Price Roaring Rainforest Jumperoo, the Fisher-Price 3-in-1 Spin & Sort Activity Center.
All of the entertainers and push walkers encourage physical activity, which in turn helps babies to develop healthy and strong bodies. This is a wonderful way make the right start towards a lifetime of fun, fitness and physical activity, which will keep children fit, healthy and active throughout their adult lives.