Activity Toys & Crafts
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Janod is a toy and games brand whose products are predominately made from natural sources such as wood and cardboard. Louis Janod founded the company in the 1970s from Orgelet, France and 50 years on the company now trades its high quality wooden toys internationally with the recognition of multiple prestigious awards including the Progressive Pre-school 2018 award for best preschool gift range.

The toys available span from pull alongs to balance bikes, creating a range of products types that cater for children from 12 months to 9 years whilst also providing retailers with a selection of market price point.

Baby Brands Direct values being able to offer supply of such a high quality brand of wooden toys, that has so much attention to detail in the development value offered to the child playing with it alongside the stunning array of attractive colours used on the toys predominately from water based paints. The toys offer a catalyst for creative play, development, confidence and joyful moments that become memorable emotions.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts

Wooden toys are a refreshing change from pre-programmed electronic toys as they allow children to think for themselves and enjoy traditional creative play. This helps them to be active and develop their motor and co-ordination skills as they play with the pieces from the toys, as well as develop their dexterity and strength. The beautiful array of colours, shapes and themes used to create the wooden toy collection are inspiring and will be loved by little ones given the opportunity to play with them.

A Janod spokesperson comments, ‘we seek to stimulate their imagination and empower them to invent stories and make children HAPPY through the simple pleasure of play.’

In 2014, the NPD Group’s Retail Tracking Service reported that the total toy market was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

The various activity toys available to trade are segmented into categories for ease of comparison and purchasing. There is a focus on open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids and parents with a high educational content.