Activity Toys & Crafts
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Janod is a toy and games brand whose products are predominately made from natural sources such as wood and cardboard. Louis Janod founded the company in the 1970s from Orgelet, France and 50 years on the company now trades its high quality wooden toys internationally with the recognition of multiple prestigious awards including the Progressive Pre-school 2018 award for best preschool gift range.

The toys available span from pull alongs to balance bikes, creating a range of products types that cater for children from 12 months to 9 years whilst also providing retailers with a selection of market price point.

Baby Brands Direct values being able to offer supply of such a high quality brand of wooden toys, that has so much attention to detail in the development value offered to the child playing with it alongside the stunning array of attractive colours used on the toys predominately from water based paints. The toys offer a catalyst for creative play, development, confidence and joyful moments that become memorable emotions.

It’s no surprise that activity toys are so popular when they represent such an important part in a child’s development from physical to mental aspects. Combing educational value with lots of fun, the toys ensure engagement, repetition and therefore advancement in ability.

A good activity toy can help children learn fundamental skills such as colour recognition, music appreciation, numbers, letters, critical thinking, communication, sharing and more. Purchases of toys continue to take place as each milestone is passed and further skills are built upon. Not only this, some are purely for the fun factor, gifting and excitement sparked by online and T.V Advertising!

For such an important toy category, Baby Brands Direct stocks a wide selection of the best quality toys from internationally recognised manufacturers ranging from construction toys to role-play toys!

Activity Toys & Crafts

Wooden toys are a refreshing change from pre-programmed electronic toys as they allow children to think for themselves and enjoy traditional creative play. This helps them to be active and develop their motor and co-ordination skills as they play with the pieces from the toys, as well as develop their dexterity and strength. The beautiful array of colours, shapes and themes used to create the wooden toy collection are inspiring and will be loved by little ones given the opportunity to play with them.

A Janod spokesperson comments, ‘we seek to stimulate their imagination and empower them to invent stories and make children HAPPY through the simple pleasure of play.’


Why activity toys sell so well

Activity toys is Baby Brands Direct’s largest toy category – we literally have something for everyone! From activity tables, pull-along toys, building blocks, and stacking toys to toy cars and trains, learning tablets, and musical instruments. The big activity toys are higher-ticket items that grandparents will love to buy as gifts. A baby activity table or chair can encourage the development of motor skills, critical thinking, communication and more. Most have lots of lights and sounds that encourage babies to interact. They can also keep them busy while adults are close by making dinner or checking emails so are ideal for busy parents. There are so many activity toys that keep babies and younger children enthralled. Everything from toys that encourage crawling, to highchair toys that keep little hands and eyes busy until lunch is ready.

Child-friendly technology

Parents are looking to develop their children’s STEM (science, technology, engineering and maths skills) abilities from an early age. And with schools and nurseries closed during the 2020 Covid-19 lockdown, there has been a greater focus on educational toys that can be accessed at home. Our activity toys all have some educational benefits. Technology is a part of life, and toys do reflect that, bringing sensory satisfaction and stimulation. Look to VTech and Leapfrog for little laptops that offer age-appropriate tech time. Toy phones, cameras and remote controls that look just like mummy’s or daddy’s are another attractive toy for children. We even have the Fisher Price Laugh n Learn Controller, so little ones can pretend to be just like an older sibling who likes to play on a games console. While the toys reflect the technology around us, they still help to teach little ones important skills, such as number, letter and colour recognition, cause and effect and fine motor skills. For slightly older children, we have working versions of the technology favoured by parents and older siblings. VTech’s Kidizoom cameras and Smart Watches will make younger kids feel they are just like the older ones, while parents will be happy that the gadgets are storyland the technology is safe and child friendly.

Role-play

Role-play toys are enormously important in child development. They encourage creativity and imagination, help them to understand emotional and social situations, improve communication and language, and promote problem-solving skills and critical thinking. We have a choice of some wonderful role-play sets, such as Janod’s Little Miss Vanity case and Shaving Set to Leap Frog's Ice Cream Cart and Smart Sizzling BBQ grill. Sounds tasty!

Our activity toys make great gifts for birthdays, Christmas – and just because. Gift buyers will be looking for quality, so it’s important that retailers stock a good range of the quality brands that Baby Brands Direct prides itself on supplying – leading brands such as Fisher-price, Janod, Vtech, Infantino, Leap Frog, Taf Toys, Tiny Love, Tomy and more.