- About
- More Info
- Resources
Rockers, Ride Ons & Bikes
Janod is a toy and games brand whose products are predominately made from natural sources such as wood and cardboard. Louis Janod founded the company in the 1970s from Orgelet, France and 50 years on the company now trades its high quality wooden toys internationally with the recognition of multiple prestigious awards including the Progressive Pre-school 2018 award for best preschool gift range.
The toys available span from pull alongs to balance bikes, creating a range of products types that cater for children from 12 months to 9 years whilst also providing retailers with a selection of market price point.
Baby Brands Direct values being able to offer supply of such a high quality brand of wooden toys, that has so much attention to detail in the development value offered to the child playing with it alongside the stunning array of attractive colours used on the toys predominately from water based paints. The toys offer a catalyst for creative play, development, confidence and joyful moments that become memorable emotions.
Children just love a toy they can sit on. Go to any baby group or nursery and you’ll see that the toddlers all make a beeline for the rockers, ride-ons and bikes. And sales reflect that - according to research by Global Research Intellect, the Global Ride-on Toys Market has been growing at a faster pace and has seen substantial growth rates over the past few years, with plenty more to come until 2026.
Conjure up an image of a traditional nursery and you will no doubt imagine a beautiful painted horse in pride of place. Today’s modern rockers act as a focal point in a nursery or playroom, their muted shades complementing contemporary interior décor while providing plenty of fun.
Ride-on toys also help in the development of a host of skills including gross motor skills, independent play, confidence and balance. These big-ticket items make perfect gifts from grandparents and because they will be looking for quality in that gift, Baby Brands Direct only stocks a select few trusted brands such as Little Bird, Vtech, Janod and Taf Toys.
Rockers, Ride Ons & Bikes
Please select at least one Product
Wooden toys are a refreshing change from pre-programmed electronic toys as they allow children to think for themselves and enjoy traditional creative play. This helps them to be active and develop their motor and co-ordination skills as they play with the pieces from the toys, as well as develop their dexterity and strength. The beautiful array of colours, shapes and themes used to create the wooden toy collection are inspiring and will be loved by little ones given the opportunity to play with them.
A Janod spokesperson comments, ‘we seek to stimulate their imagination and empower them to invent stories and make children HAPPY through the simple pleasure of play.’
Why rockers, ride ons & bikes are best sellers
Parents have a soft spot for a ride on toy – in a recent survey, bikes came in the top 10 of favourite toys (and the cycling market has seen unprecedented growth since March 2020 according to NPD). They represent a first step towards independence as any toy that you can ride on offers a chance to get going under your own steam. Balance bikes are the first step on that journey to two-wheeled independence. It will be no surprise that rockers, ride ons and bikes help children develop great balance and other physical skills, but they promote more skills that may not be so obvious straight away.
Fuel their imagination
Playing with a ride on toy helps children learn how to engage with others, to interact with them, to recognise spatial awareness and - given how popular we’ve established ride on toys can be – learn to share. They also encourage imagination and creative play – climb aboard a rocking horse or the lovable donkey that is the Little Bird Told Me Bojangles Ride on, and you can be heading down to grandma’s for cake, a knight riding off to fight a dragon, or an Olympic showjumper. There are so many possibilities.
Generations of play
Rockers, ride ons and bikes also follow a trend recognised at the 2020 US Toy Fair. The US Toy Association announced that one of the year’s trends was what it called ‘Generations of Play’, where adults and children spend time together playing. According to the association’s Genius of Play initiative, when adults and children play together, the children show better language development and problem-solving skills. It also gives parents (and grandparents) an opportunity to reminisce about their own childhoods and the toys they played with. Because small children need adult supervision, especially when learning how to play with toys in this category, it encourages one-on-one time with a parent, strengthening bonds and building trust.
No skills shortage here
Learning a new skill – whether it’s how to balance on a rocker or mastering a balance bike - takes some patience. This is a very useful life lesson. Teaching perseverance, determination and learning from your failures are valuable skills to start earning at an early age. These skills, along with learning how to share, will stand children in good stead as they go to nursery, pre-school and school. Finally, this category of toys can teach responsibility and self-reliance. For very young children, no other toy requires them to take responsibility for their own safety in the same way. They must learn to hold on in the right way, make sure they keep their balance, watch where they are going and keep themselves and others safe. And they learn self-reliance as they eventually learn to make a rocker rock or push along a ride on toy all by themselves.
