Food Prep & Weaning
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In the early 1980’s Lowell Cohen and Peter Moustakos crossed paths and their talents merged together resulting in the formation of the concept and brand ‘Just Add a Kid’. Peter was able to contribute quality artwork for the designs of the baby clothing and Lowell’s knowledge of business perfectly complemented this to ensure a successful launch. Over 35 years on, the company continues to produce highly creative and imaginative designs that are exported globally and work best in the baby and gift industry.

Their signature style, is clothing with an illustrated picture of a body that stops at the neck, leaving the child’s head to complete the image. The pictures range from Cinderella to Doctors and are available from UK wholesaler Baby Brands Direct in a variety of bodysuit sizes and large bibs. With so many designs retailers and consumers alike are sure to find one to match every family’s event, special interest and personality. A unique concept they work well in window displays and serve as a great talking point in.

Baby Brands Direct’s range of licensed feeding sets has been an increasingly popular choice for retailers to fulfil their stock with. You can find baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As a favourite nursery wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Beaba, Babymoov, Philips and many other experts in the industry. Our clients have access to a variety of different baby food preparation tools that not only make it easier to prepare food, but also allow for more variety in the types of food parents can introduce to the little one.

Researches show that parents prefer to invest in baby food making devices as it saves them time and it helps building healthy eating habits from the beginning. Devices like the Beaba Pro Baby Food Maker have made making baby food a snap. With such testimonies we have been witnessing a swift growth in the food preparation and weaning products’ sales.

Food Prep & Weaning


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.