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Why are comfort blankets such good sellers?
Most babies will have at least one comfort blanket. It is the sort of present they might receive from an aunt or grandparent, it may even be given at a baby shower before the baby is born. Babies and toddlers can come to rely on their comfort blanket, so shrewd parents often buy a spare as a backup, so that is a great suggestion to make to encourage purchases. It pays to stock a good selection - some parents might want a blanket to match nursery decor or a pram, while others may be on the lookout for a much-loved character - Disney’s Tigger, perhaps, or the colourful elephant Elmer (both of which Baby Brands Direct supplies).
There’s a few different types of comfort blanket, which is another reason why parents might choose to buy more than one. There is the blanket that is almost like a cuddly toy, such as Keel Toys Snuggle Giraffe Comforter or Kaloo Organic Cotton Doudou Rabbit Grey. Others are more like a blanket but have tabs of tactile ribbon, to add an extra layer of sensory stimulation. Others, like the Lamaze Starfish Buddy Blanket have a number of surfaces that are ideal for teething babies - chewy soft textures, soft terry cloth, and crinkly satin. Whatever type they are, comfort blankets, like our nursery teddies, are made of super-soft material that is especially snuggly and designed not to irritate babies’ delicate skin.
What are the benefits of comfort blankets?
Sometimes comfort blankets become much-loved items long after little ones are out of babyhood - just think of Linus from the Peanuts cartoon, who is never seen without his security blanket! Babies can form an emotional attachment to a comfort blanket - they love the super-soft feel of the material, which helps to soothe them, especially at naptime or bedtime. They come to associate the blanket with bedtime, which in turn gives them comfort and helps them settle. Another useful benefit is that if they wake in the night, they can be comforted enough by the blanket to self-soothe themselves back to sleep. It’s a useful tool when parents are sleep training a baby.
Babies begin to experience some form of separation anxiety around nine to 12 months and it is at this time that a comfort blanket can be a real help, providing a form of comfort when their main caregiver leaves the room, or has to leave them at childcare for example. A comfort blanket can also be useful to help settle babies or toddlers who don't feel well, or who are feeling insecure. For toddlers this might be when there is a big change such as a new baby, or when they stay at a grandparents or go to nursery.