Plush Toys & Activities
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This brand reached celebrity status in June 2015, when it’s iconic ‘nursery bear with pillow’ had a novelty appearance on one of the UK’s favourite TV series, ‘Coronation Street’; watched by 6mn viewers. Keel Toys prides itself on its ever evolving, beautifully designed and manufactured, competitively priced products to create a market leading range of soft toys. A spokesperson for Keel Toys says, “We combine innovative design with cutting edge fabrics, technologies and finishing techniques.”

Founded in 1947, Keel Toys is well established in the design and manufacture of plush toys and works with many blue chip companies. A third generation family business it is actively run by 4 brothers with a distribution centre of over 100,000 square feet. Baby Brands Direct specialises in the distribution of their teddy bears to baby and nursery stores globally and wholesale a range including traditional bears, animals, comforters, rag dolls and the bella rose collection. The latter has been received with phenomenal sales and is based on a pink and grey colour palette of a traditional English country theme.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities

According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.