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The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.
Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.
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Lamaze delivers products that are age, stage and milestone appropriate, with clear packaging highlighting this to ensure the right products are purchased by consumers at the right time. From engaging baby mats and activity gyms to plush toys that keep them company and give them security, little ones discover new sounds, colours and textures, before exploring all sorts of role play fun. The Lamaze range of products provides a valued and favourable brand addition to the retail offering, supply of which is distributed by specialist wholesaler Baby Brands Direct.
Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.
Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!