Birth Preparation & Recovery

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Lansinoh

There is a wealth of information about what to do and what not to do while pregnant, as getting things right during pregnancy is beneficial for both mum and baby. However, the period after giving birth is just as important. Mum’s recovery and the early days of being a new mum are crucial points in the post labour life - not only for mum’s wellbeing, but also her bond with her baby. In a study carried out by industry leading brand, Lansinoh, 8 in 10 new mums felt they were not fully prepared for life and recovery after childbirth. A further 62% said that they felt they had unrealistic expectations for their recovery after giving birth. Meanwhile, 83% said they would recommend that new mums prepare for their own recovery.

As a trusted wholesaler, Baby Brands Direct is dedicated to offering specialist baby, nursery and pharmacy stores with quality, reliable products from the best brands. Our range of Lansinoh birth preparation and recovery products are designed to make mum’s experience of both pre and post birth easier and more comfortable. The range has been specially designed to give mums everything they need to look after their bodies during this stressful and uncomfortable time!

Lansinoh believes when mums choose to breastfeed, they should have the support and encouragement they need to experience all of its benefits, and ensure baby feels the same. They'll always take mothers seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.

'Lansinoh remain committed to the relationship with Baby Brands Direct, who we know champion quality, innovation and good value for money for their customers. We put mums and babies first, and we see this in the commitment Baby Brands Direct show by continuing to support us.' Lottie Haigh, Senior Brand Manager Lansinoh
 


Why are birth preparation and recovery products important?

Pregnancy takes an obvious toll on mothers. Childbirth can be painful and even sometimes traumatic to both the body and the mind. The impact of giving birth can linger on the body for a long time after labour, which isn’t ideal when mum has a crying, fussing baby to take care of. Unfortunately, there was a gap in the market for products that supported mum after she’d given birth and many mums felt unprepared or even neglected once their baby had been born. Therefore, Lansinoh have developed a wonderful range of birth preparation and recovery products, which mum can easily take with her to the hospital in her overnight bag.

This range of items is a fantastic way to provide care and support to new mothers. Each product in the range has been specially formulated to help provide soothing relief to the sensitive areas of mum’s body. By gently massaging the perineum with the preparation oil, mum can reduce the risk of tearing during labour. The oil also moisturises the skin, keeping it supple and flexible. Post labour products including relief sprays, hot and cold pads and wash bottles designed for use in the intimate region can offer a huge amount of support and aid in the recovery process. 

Wholesale birth preparation and recovery products available at Baby Brands Direct

Lansinoh is one of the most recognisable brands within the baby and nursery sector. This brand is trusted by mums around the globe, thanks to its flagship lanolin nipple cream. Therefore, the name is one that mums will be familiar with - which is great news for retailers looking to stock their birth preparation and recovery range. Lansinoh have worked hard to create a comprehensive product range that gives mums everything they need to ensure their recovery after giving birth is as comfortable and quick as possible. With stylish purple packaging, these products will look great on the shelves of nursery stores, as well as pharmacies and chemists. Also available to retailers are Bebeconfort Stretch Net Panties, which are perfect for securely holding pads in place after birth. These are great complimentary products for the Lansinoh range. 

Baby Brands Direct is pleased to offer high quality birth preparation and recovery products at competitive wholesale prices, allowing retailers to give their customers an extensive range of products to choose from. With exclusive promotions, volume discounts and an easy ordering process, we are the one stop shop for everything an independent nursery store owner needs.