Pregnancy & Nutrition
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Pregnancy & Nutrition

The Lansinoh brand originated circa 40 years ago, in Oregon 1984, by breastfeeding mum, Rasheda Hagen, who struggled with the painful side effects of breastfeeding including bleeding and cracked nipples. She searched for her own effective solution, eventually obtaining wool fat from a hospital pharmacy via her husband who was a practising Dr. She soon discovered the powerful benefits of Lanolin and went on to create HPA Lanolin (now endorsed by the British Allergy Foundation) and has sold over 175 million tubes world-wide.

Over the years, Lansinoh has developed and brought to market a full range of products developed for sustained breastmilk feeding – both at the breast and also through innovative breastmilk feeding equipment. The company has a turnover of some $70mn and operates in 70 countries worldwide. Supply of the entire range is available to retailers through the wholesale distribution channel provided by Baby Brands Direct. Lansinoh is a well-established breastfeeding expert; recommended by mums and healthcare professionals - achieving sales of their nursing pads in excess of 4.4 billion boxes.

Childbirth can be a beautiful process, filled with joy and love, but it can also be stressful for many mums. The strain and pain of giving birth is sometimes difficult to deal with - but the recovery period can also be tough, especially when mum also has to look after her newborn child. Following research and feedback from mums over the years, brands such as Medela, Lansinoh and dreamgenii have created practical aids to support and comfort mum’s sore and aching body during pregnancy and post-birth recovery.

As a leading wholesaler to the baby and nursery market, Baby Brands Direct offers retailers a great selection of pregnancy and recovery aids at competitive wholesale prices. Our selection includes high quality products that will help to support new mums in their recovery process. 

Pregnancy pillows are a popular, mid-range item, designed to relieve discomfort during rest and allow mum to sleep more comfortably. We also offer belly bands on a wholesale basis, which help to support mum’s back, belly and hips! Lansinoh have also created an excellent range of recovery aids to help mum feel comfortable and clean after birth - including balms, hot and cold pads, oils and wash bottles. Register today to shop our range of pregnancy and recovery aids. 

Pregnancy & Nutrition

Lansinoh believes when mums choose to breastfeed, they should have the support and encouragement they need to experience all of its benefits, and ensure baby feels the same. They'll always take mothers seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.

'Lansinoh remain committed to the relationship with Baby Brands Direct, who we know champion quality, innovation and good value for money for their customers. We put mums and babies first, and we see this in the commitment Baby Brands Direct show by continuing to support us.' Lottie Haigh, Senior Brand Manager Lansinoh
 


Baby Brands Direct is an award-winning wholesaler and distributor of baby and nursery products to retailers and small businesses in the UK and beyond. We have an extensive catalogue of high quality, branded products for retailers to take advantage of. Our range of pregnancy and recovery aids feature some of the best brands on the market, such as Lansinoh, dreamgenii and Medela. 

Available in our online store are comfortable and supportive pregnancy pillows from dreamgenii. These pillows support mum’s body during sleep, allowing her to sleep on her side in the recommended left lateral position. The dreamgenii pregancy pillow features a unique shape with a long tail that mum can place between her legs for comfort. The pillow can also be used as a breastfeeding pillow, supporting baby in a comfortable cocoon that will keep them secure while mum feeds them. This means the product has longevity of use and is great value for money.

Our range of belly bands from Medela are perfect for pregnant women. They help to support mum’s baby bump, taking the burden of the extra weight off of her back and hips. The use of a belly band also helps to ensure that mum’s body returns to normal after birth, as it helps to support the changing body as her organs return to their original places and also can be useful in healing Caesarean wounds. Medela’s products are used and recommended by hospitals and healthcare professionals, so parents can be assured of quality.

Leading brand, Lansinoh, saw a gap in the post pregnancy market after surveying a number of new mums. These mothers felt that they were unprepared for how difficult and painful things would be after they had delivered their child. Therefore, Lansinoh created a range of self care products that mum could use to aid in her recovery. These recovery aids include oils and balms - as well as items such as hot and cold pads and wash bottles that feature a specially designed spout to make intimate washing easy. 

Baby Brands Direct is a trusted wholesaler of baby and nursery products from the best brands in the industry. We have an extensive catalogue of products, which are designed to make parenting easier and allow mums and dads to enjoy the important early years of their child’s life. Register with us today to take advantage of exclusive discounts, perks and brands.