Pregnancy & Recovery Aids
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The Lansinoh brand originated over 35 years ago, in Oregon 1984, by breastfeeding mum, Rasheda Hagen, who struggled with the painful side effects of breastfeeding including bleeding and cracked nipples. She searched for her own effective solution, eventually obtaining wool fat from a hospital pharmacy via her husband who was a practising Dr. She soon discovered the powerful benefits of Lanolin and went on to create HPA Lanolin (now endorsed by the British Allergy Foundation) and has sold over 175 million tubes world-wide.

Over the years, Lansinoh has developed and brought to market a full range of products developed for sustained breastmilk feeding – both at the breast and also through innovative breastmilk feeding equipment. The company has a turnover of some $70mn and operates in 70 countries worldwide. Supply of the entire range is available to retailers through the wholesale distribution channel provided by Baby Brands Direct. Lansinoh is a well-established breastfeeding expert; recommended by mums and healthcare professionals - achieving sales of their nursing pads in excess of 4.4 billion boxes.

The marvel at the creation of a new life within a woman's body are more than inspiring and can naturally take a toll on the body. Following research and feedback from Mums over the years, practical aids have been developed and refined to support and comfort her body during pregnancy and help prepare it for both the delivery and recovery from birth. 

Pregnancy pillows are a popular purchase at Baby Brands Direct, with retailers often selling this aid to Mum's during pregnancy in response to discomfort, helping to aid her to rest and sleep more comfortably. Perineum massage is a well known way to help prepare the skin for birth, particularly for first time deliveries and hence to facilitate this we offer the best in category oil by Lansinoh.

Growing in interest are products specifically designed for post birth relief with the NCT website stating a tear, graze or episiotomy can happen in up to 9/10 first time vaginal births, with up to 1/10 experiencing pain for up to 18months after. Supportive aids for this are packaged discreetly and include gynecological tested organic sprays, hot/cold pads and angled wash bottle, and are essential for leading nursery retailers to make available to her.

Pregnancy & Recovery Aids

Lansinoh believes when mums choose to breastfeed, they should have the support and encouragement they need to experience all of its benefits, and ensure baby feels the same. They'll always take mothers seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.

'Lansinoh remain committed to the relationship with Baby Brands Direct, who we know champion quality, innovation and good value for money for their customers. We put mums and babies first, and we see this in the commitment Baby Brands Direct show by continuing to support us.' Lottie Haigh, Senior Brand Manager Lansinoh