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It’s motto, ‘For the Safest Start in Life’, is a bold testament of its commitment and confidence in its safety standards in manufacturing quality driven home safety solutions. In Dec 2013, NPD Data confirmed it was the UK’s number one brand in safety; this is no surprise given its spotless trading history dating back to its origins in 1988 and its proud portfolio consisting of over 60 awards for excellence in its quality nursery range.

Child safety specialists, Lindam provides practical, stylish home safety solutions in equal measures of safety, quality and value. Designed with toddler and parent in mind, the product range of safety solutions is said to be the broadest offering globally, delivering a comprehensive choice to child safety within categories: gates, play pens, bed guards, home proofing and travel accessories. The company's commitment to design, quality (tested to UK, Europe and US standards), product development and affordable pricing make it a must have brand for multi award winning wholesaler Baby Brands Direct to exclusively distribute to the independent nursery trade.

Baby Brands Direct only stocks the highest quality furniture and furnishings from reputable brands in the industry, including: Bright Starts, Babymoov, East Coast and Mothercare. We offer retailers a variety of styles and price points with quality guarantees. Browse through our extensive catalogue of blankets, mosses baskets & stands, baby cribs, junior beds, swaddles, safety rails, cots, dressers, drawers & nursery furniture, sleepsuits, sleep bags & gowns, positioners & pillows, cot top changers and mattresses. As an award winning wholesaler, Baby Brands Direct also supplies matching wardrobes, drawers and room sets.

Expectant parents spend a lot of time in decorating the baby’s nursery as this is one of the biggest financial investments they make. Offering variety is fundamental; however safety and quality are even more important buying factors from a parent stance. We have made sure we offer diverse range and long-lasting furniture items so your customers buy from you and recommend you to others. Essentially, furniture and furnishings are inventories with high profit margins. Retailers can benefit from a complete list of décor ideas at unquestionably good prices.

Furniture & Furnishings

Statics available on the importance of child safety can be quite daunting, including that accidents are the single biggest killer of children in the UK and that nearly half of accidents that involve taking a child to hospital occur at home. Whilst safety products do not replace supervision, they can certain aid in creating a much safer environment. Retailers should be sure to point out features of equipment such as safety gates in the basic provision of babies and toddlers falling down stairs or preventing them reaching unsafe destinations. Similarly, nightlights can ensure children avoid tripping or bumping into things at night.

Matthew Toulson, General Manager at Lindam comments, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market since 2011. Their reputation and excellent customer service, coupled with Lindam’s position as the UK’s number 1 home safety brand, creates an extremely strong partnership which will undoubtedly drive continued growth in the UK and European market.


Baby Brands Direct is a drop ship supplier to a global clientele. Our furniture and furnishings category showcases high in demand and fast moving items.From the classic Very Hungry Caterpillar to the baby giant Mothercare, our blankets are made with real quality and care for your wholesale needs. Our partnership with the renowned brand Lindam means we can bring you the latest products in their range of baby safety rails. Over 50 years the UK based brand East Coast has been bringing you evergreen classics with innovative twists. You will find solid hardwood nursery furniture like customers’ favourites oak dressers and drawers. With the ease of ordering you get, you can even more easily diversify your product’s line.