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These nursery products are manufactured to last, where quality really is a key component of the brand and is therefore very well suited to be sold via an independent store. Consumers often visit their local stores in the hope of finding something different that speaks quality and delivers a unique pleasure in its discovery; this brand delivers exactly that.
Stephen Hey, comments, ‘We have a strong relationship with Baby Brands Direct, having worked with the specialist wholesaler since 2009. They share our enthusiasm to make the world of little people and grown-ups that little bit more special and highly value the market positioning of the Little Bird Told Me nursery brand.’
Why do rocking animals sell so well?
The rocking horse is probably the most iconic aspirational toy. The idea of a beautiful decorated rocking horse in an old-fashioned nursery will be familiar to most adults, and being able to provide a child or grandchild with such a special toy will be a key moment. So rocking animals are bound to be top of the wishlist for many parents and grandparents when considering a big present for a child’s birthday or Christmas. Rocking animals represent a high-ticket item that will become a family favourite passed down from sibling to sibling - so customers will want to be sure that they are buying a quality item. This is something you can be sure of with the brands that we supply to retailers at Baby Brands Direct.
Not everyone wants the traditional horse though?
If they do - and plenty will - we have the Trudi Rocking Horse, with traditional styling and stunning Italian design, For those who like to keep up with the trends there are a couple of options - llamas have been popular in the toy market for a couple of years so the Little Bird Told Me Rocking Llama is the toy of choice for trendsetters. Of course unicorns have been enjoying a resurgence in popularity that continues unabated. Luckily Baby Brands Direct is the wholesale supplier of the Little Bird Told Me Celeste & Fae Rocking Unicorn. The delicate pink and grey shades of Celeste with her starry fabric body make her a must-have centrepiece for any little girl’s nursery or bedroom. She comes complete with a fairy bunny called Fae, who sits in a pocket, and is the perfect size for little hands to hold.
For customers who are short on space, the VTech Rock & Ride Unicorn is two toys in one - rocker and ride-on. It has the added benefit of singalong songs, colour recognition, melodies and of course a light-up horn. Who could resist? Wooden toy fans are not left out either - Janod thinks out of the box with the Janod Rocking Elephant.
What are the benefits of rocking animals?
In the retail setting, rocking animals are a real crowd pleaser. They will certainly draw attention and attract customers into a shop. They also offer a number of developmental benefits to children. They encourage gross motor skills as little ones must learn how to climb up onto them, and they also help them learn to balance. Learning to stay upright is a useful skill as little ones continue to learn to walk and run, and sitting on a rocking animal helps to train the muscles needed to sit upright. They will also develop coordination, as legs and arms have to learn to work in unison, and eventually discover how to make the animal rock themselves, rather than having to be pushed by an adult, which encourages muscle memory and boosts self-esteem as they meet this developmental milestone. The sensory feedback from rocking and balancing is also important for development, and inspires confidence, which is so important for little people learning about the world around them.