Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. Under MAM’s umbrella he grouped together scientists, doctors and designers from the Vienna University of Applied Arts to create functional and attractive infant feeding products.The brand actively supports retail pull through demand, with sampling to 1 in 2 pregnant Mums as well as to HCPs. They conduct 12 UK Baby Shows p.a., drive awareness through activities with Emma Diary to Mumsnet and have won circa 60 awards in just the last 5 years. Baby Brands Direct is a proud distributor to the independent sector since 2009.
In 2022, MAM became the largest market share holder by units and value in each category of Baby Bottles, Teats and Soothers, in Great Britain (GfK data). In 2023, the brand launched its first carbon neutral soother, Original Pure, that is made of Bio Renewable material, leading the way in innovation and sustainability.
MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.
MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”
Baby Brands Direct is a trade distributor of leading baby feeding brands in the UK market to independent retailers. Enabling one stop access to over 90% of the market share’s brands; retailers can purchase in single units and not restricted by cash outlay nor time investment of working with multiple suppliers. Prices are the same as buying from the manufacturer with efficiency savings achieved by them working with us passed directly onto you.Our B2B wholesale distribution rights including brands: Kikkaboo, Bébéconfort, Nanobébé, Philips Avent, Tommee Tippee, Dr. Brown's, Lansinoh, NUK, MAM, Boon and Vital Baby. The spectrum of brands covers niche to mass market features and requirements, as well as providing for a variety of price points. We are ideally placed to supply baby, nursery and pharmaceutical retailers, as well as service sectors including nurseries and restaurants with the highest quality baby feeding products with an ordering and delivery service tailored to the independent sector.
